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Typography | Graphics

Author: daogeziyuan • • empirical point of view • Views 1050

Typography offers more possibilities. As an important branch of graphic design, font design should not only pay attention to the readability of text and the function of conveying information, but also pursue beauty and artistry. Here are some frequently a









Due to the differences between printing and photography Vigorously developing, phototype plates and transfer papers are constantly innovating. Various glyphs are discovered from basic fonts, and the thickness and angle of fonts can be changed with technology. It has brought immeasurable convenience to the text shape design and arrangement work, which has accelerated the spread of culture and information, and has driven the pace of human civilization to leap forward.
However, the design of special fonts in advertising campaigns still requires manual labor to accomplish the task. Text-accomplishing equipment such as phototypewriters and transfer paper can only be used as auxiliary tools, and cannot be used for design work. However, in order to design an outstanding standard font, it is even more necessary to have the above-mentioned knowledge and skills. Standard font design can be said to be a comprehensive technology, which is the flexible expression and application of the beauty of characters and the functions of characters.









Jose Augusto Heikawi


Typeface Design Works Design Director


Irati, Brazil




Life remains the same, design remains the same


The design is still going on~
Here we pay tribute to every worker who is still insisting on designing!
Ps: The works are all business cases, for learning and communication only, and the overall image of some logos will be presented later, so stay tuned!




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