TypeSchool joins hands with Hanyi font library, and the Chinese font design class Beijing station starts to enroll students

Hand in hand with Hanyi,TypeSchool Chinese class reopens in Beijing

Shenzhen TypeSchool has just ended, 3type will join hands with Hanyi Fonts and TypeisBeautiful in Beijing to bring you a week-long Chinese font design course.

Font, as a visual language, conveys a lot of information beyond text to us. The medium carrying fonts is constantly iteratively updated, and the changes and innovations of fonts have never stopped. Not everyone wants to make a whole set of Chinese fonts, but the application of text design in various fields is too numerous to enumerate. Commercial identity, wayfinding system, public domain, artistic creation, editing and publishing, personal brand image... typography is an important cornerstone of visual communication. Through the systematic study of Chinese character font design, you will also establish a clearer understanding of the principles of Chinese character strokes and structures, and significantly improve the level of graphic design related to characters.

3type's Chinese font design course, starting from local needs, has gradually developed its own course structure after two years of practice accumulation and summary: starting from zero foundation, teaching you to know Chinese characters step by step; understanding the culture behind Chinese characters; Understand the history of Chinese font design; experience the process of hand-drawn manuscripts; master the basic structure and design techniques of Chinese characters from shallow to deep; get started with professional font design software, and use the Glyphs software optimized for Chinese character designLearn advanced features such as OpenType and font programming. In addition to the scientific method of creating characters, we also prepared 3type’s exclusive TypeKit spree, as well as a series of lectures on font culture, workshops on re-engraving fonts, etc. At the end of the course, there are also a variety of activities such as the strongest brain and pixel eye competition.

TypeKit3type>

"A small introduction to Chinese font design" and "A small introduction to Chinese font knowledge"

3type’s exclusive cultural and creative product font coffee included in TypeKit

Have you thought about these problems with Chinese fonts?

How to thoroughly understand the structure of Chinese characters and choose the right font?

How does the development history of Chinese typography influence today's digital typography?

How can the characters of Song, Hei, Fang, and Kai be applied in practice?

How are forged typefaces created, and what does it mean for typeface design?

literal, outline, central palace, second central line... What are these concepts, and how should they be adjusted and optimized?

Where should I start when designing original Chinese fonts?

How should the Western part of the Chinese font match the design?

How to use the advantages of Glyphs software to develop Chinese fonts?

Is there any shortcut to make Chinese character library?

How to set Chinese typesetting to look comfortable?

Mr. Zhu Zhiwei and Liu Yu, senior designers of TypeSchool and Hanyi Font Library, will explain your doubts one by one and take you to the first step of original fonts. For those who are interested in participating in "Hanyi Font Star" For students, this course is a rare shortcut. At the end of the course, the popular anchor ÉricQ.Liu will bring you the long-lost classic session of TypeSchool "Wenying Forum". Typography-related issues that come in handy.

Director of Design of Hanyi Fonts Comes to Guidance

Mr. Zhu Zhiwei graduated from Capital Normal University with a major in calligraphy art. From 1971 to 1991, he worked in Beijing Foreign Language Printing Factory as a printing movable type engraving work. In 1991, he joined Founder of Peking University and served as the design director of Founder Type. After retiring in 2015, he joined Hanyi Type. Director of font design, and was hired as a visiting professor by the School of Design of Beijing Institute of Fashion Technology. In 2017, he served as an external tutor for Shenzhen Graduate School of Academy of Arts and Design, Tsinghua University.

Ms. Zhu has been working in the font field for nearly 50 years since he was 16 years old. He has witnessed fonts go through three eras: from the age of lead and fire to the age of light and electricity, and then to today’s Internet age. Design is widely used The Boya Song, Ya Song, Feng Ya Song, Tie Jin Li Shu, Northern Wei Kai Script, Han Yi Xuan Song and other works.

Tiejin Lishu won the 1999 Japan Morisawa Typeface Review Committee Award

(swipe to see more)

This time, Mr. Zhu Zhiwei from TypeSchool will use his years of industry experience and keen vision to help everyone quickly grasp the key points of Chinese design and provide targeted guidance.

One-to-one tutoring by the leader of Hanyi advanced font customization project team

Liu Yu graduated from Beijing Institute of Fashion Technology, majoring in visual communication, and is currently the director of the advanced customization project of Hanyi Company. The main creative design works include Hanyi Power Black, Hanyi Music Meow Style, Hanyi Tiaotiao Style, Hanyi Shuai Line Style, Hanyi Summer Style and Hanyi Xiaying Style. Now Hanyi Music Meow font is Hanyi's "popular style". This font is mainly made for mobile platforms, so it fully considers the preferences of Internet users. After the launch of Le Miao Font, it immediately triggered a wave of downloads, and won the Xiaomi Most Popular Font Award that year. She also participated in the production of fonts such as Hanyi Tiexianhei, Hanyi Quan Tang Shi, and Alida Hei. In the era of swiping screens, in order to meet the increasingly strong individual needs of the market, Liu Yu continues to enrich the visual expression with innovative fonts.

1. Move the center of gravity upward so that the drooping space can be fully stretched;

2, reduce the text to 850, making the font look more slender and straight;

3. Reduce the width of the font body to 970unit, which improves the font recognition in basic typesetting.

（AliDahei design concept draft, slide to see more)

4. The central palace of the font is reduced, which strengthens the natural beauty of Alida's black handwriting;

5, Alida black body draws on the characteristics of official script for calligraphy strokes such as hook, dot, skimming, and pressing, absorbing the essence and redesigning it to make the font more concise and modern;

6. The design of Alita black body retains the soft arc of Alita-dotum in the strokes, and the lines are beautiful and natural.

（Alida Heibody design concept draft,swipe to see more）

With years of experience in font design, Liu Yu will bring you more ideas to inspire creativity in font design, and how to find inspiration from all aspects around you that can be used for your own design.

3type co-founder checks the whole process

Zheng Chuyang is one of the co-founders of 3type. He has a master's degree in Bauhaus design in Dessau, Germany. He once worked for Metadesign, a top brand design company in Europe, and served many multinational companies. Teacher Zheng is good at graphic and brand design in a multicultural context, and has many years of research and practical experience in multilingual fonts.

Multi-language adaptation font Nefis

(swipe to see more)

Famous book designers share typography experience

Yang Linqing,Famous travel book in France, graphic designer, engaged in the planning, editing and design of contemporary publications, and is committed to the media application and development of Chinese and Western fonts A study of graphical information communication. Has won the "China's Most Beautiful Book" award many times, the 7th and 8th National Book Design Art Exhibition Social Sciences, Literature, Education Best Book Design Award, the 2017 Asian Excellence News Award "SOPA Excellence Magazine Gold Award for Design". He once planned and participated in the publication of the Chinese version of "Font Legend - Helvetica Influencing the World" and "Grid System in Graphic Design". In 2017, he edited and designed the "Chinese Font Application Manual".

Ms. Yang is an old friend of TypeSchool, and has given lectures in Chinese and Western font classes for several consecutive years. This time we are fortunate to have Mr. Yang once again. He will give us a lecture on "Design as Language" in his busy schedule, analyzing the selection of Chinese and Western fonts, application, system establishment, and expression of content themes. At the same time, Mr. Yang will also closely interact with the students, and give his unique insights on fonts from the perspective of a book designer. Students participating, don't forget to prepare Mr. Yang's font book in advance and ask him to sign it!

Yang Linqing shared the basics of Chinese typography in TypeSchool in 2018

Wen Yingju's popular anchor shares Chinese typography secrets

Eric at TypeSchool in Summer 2017

Eric set up a "Peacock Project" column on Chinese typography in TypeisBeautiful. Each spreads 10,000 to 20,000 words, analyzes the details of the current typography one by one, killing all kinds of obsessive-compulsive disorder . In this "Wenying Lecture", Eric will not only draw the key points for everyone personally, but also implement from theoretical analysis to everyone's daily typesetting practice. Where does the OpenType feature of the font library come from? What kind of settings and skills are needed to use InDesign and Illustrator for Chinese and Western typesetting? How will the pros and cons of a piece of CSS code be weighed? ... All kinds of problems will be solved one by one.

Grid,punctuation, spacing... "Peacock Project" pays attention to all aspects related to Chinese typesetting

(swipe left and right to see more)

Everyone usually uses Adobe software for typesetting, but no matter InDesign or Illustrator, there are dangers all over the place, if you don’t pay attention, you will step into a big pit! Eric has organized the biggest headaches into“InDesign>

Documentary>

GraphicMeans Official Poster

How can a graphic designer work without a computer? How to arrange fonts? How to insert pictures in the layout? How to use color? After the design draft is finished, how can the printing machine be printed in batches?

Today, most of the design is done by computer software, thanks to its speed, but also limited by its singleness, and because of the gap in industry knowledge, digital tools have become our only reliance. When we are eager to explore new creative methods, when we delve into the source of a certain style, when we realize the gap between designers and craft materials, when we debate whether AI can replace creative workers, when we start to think about human The nature of design and creative activity... We inevitably look back frequently, looking forward to finding inspiration in history.

This may be the reason why the documentary GraphicMeans ("The Way of the Plane") aroused widespread response when it was launched last year. This documentary on the history of graphic design in the pre-digital West, from the 1950s to the 1990s, from hot metal typesetting machines to laser phototypesetting, from hand cutouts to digital PDF files, explores how the graphic design profession was produced development of. This course will work with the documentary filmmakers to bring it to your eyes.

Course Schedule and Summary

On the first day,Comprehensively understand the basic process of Chinese font design, copying the classic Chinese font - Song Ti;

On the second day, learn the theoretical knowledge of Chinese font design, do the exercises of the structure of Chinese characters by yourself, copy the classics Chinese font - bold;

On the third day,Continue to learn the basics of Chinese font design, the design method of creative fonts and draw drafts, and get acquainted with font design software Glyphs;

On the fourth day, Further study the Glyphs software, draw and export the imitated Song-style boldface characters in the software; Yang Linqing, a famous book designer Through "Design as Language", students will share their insights on typography design.

Day 5, Improve your own design, learn to use software to make font families (such as a set from thick to thin); Students who are able to learn can also use variable fonts and Opentype features to add points to their designs.

On the sixth day, In addition to the teacher's one-on-one tutoring on the production of personal creative manuscripts, Zheng Chuyang will also give a lecture "Western Design in Chinese".

On the seventh day,Complete font samples, comment on works, award awards and communicate after class; Hanyi Font will bring products The lecture will analyze the creation process of popular fonts for everyone.

Day 8 and Day 9, The popular anchor Eric presents the "Wenying Forum" specially for Chinese typesetting; Hanyi Font and the producer jointly bring a documentary that has received rave reviews GraphicMeans talks about graphic design in the pre-digital age and Hanyixing Classroom. Please pay attention to the event details in time>

Course Information

Start time

June 29th - July 7th, 10:00-17:00 all day

Course location

Beijing Institute of Fashion Technology (Room 1402, small theater), No. 2, East Yinghua Street, Chaoyang District, Beijing

Course Fee

Registration is available from now until 12:00 p.m. on June 28.

Course price ¥7400, includes teaching, teaching materials, material packages, etc. Students need to take care of their own food and accommodation.

All students participating in the course can enjoy internal student discounts if they need to purchase Glyphs software.

Enrollment numbers

Limited to 40 people

Notes

• Because Glyphs software can only run on Apple's MacOS system, please make sure you have a Mac laptop and that Glyphs can run normally during the course.

• Students who need to issue an invoice for the course training fee, please specify it when registering. Additional tax points will be borne by the company account for business-to-business payment, and the invoice information will be provided.

How to sign up

Send an email with the subject "TypeSchool Registration" to typeschool@3type.cn, specifying your name, mobile phone, WeChat, relevant professional background or hobbies, and the courses you want to apply for. 3type will contact you specifically for consultation and arrangement of payment.

Consultation Channel

• Send an email to typeschool@3type.cn for inquiries.

• Consult the micro-signal puduss, please indicate TypeSchool course questions when adding friends.

—Past Content—

Busy guests at Luohu, Sheung Shui｜TypeSchool Shenzhen Chinese class ended happily

Two-day review of SignPaintingWorkshop: unfinished painting to be continued

Sinks' Signature Illustrated Rhapsody

No spoilers: Where is the arrow pointing in The Avengers?

TypeSlips#03 What fonts do Woody Allen and Kubrick love?

TypeBites#02 "square characters" in foreign languages

TypeSlips#02 Why do you like people with good handwriting?

TypeWalks#01 If you give me four days off, I will roam the city to read words