placement, formatting of paragraphs and headings, etc. Typography is the process of creating and designing typefaces, including aspects such as the shape, size, proportions, and spacing of letters. In typography, choosing the right typeface and font size
Text design, also known as:typography (English: typography), is the art of making text recognizable, readable and beautiful through typography. Typesetting, that is, the way of arranging movable type, including the selection of font and font size, the setting of column width and line height, and the adjustment of word spacing, etc. In the field of western design, this technique is often referred to as "two-dimensional architecture". Typography focuses on the arrangement of movable type in different styles and sizes; It is a description of the shape of the font itself. Although type design is sometimes considered a part of typography, however, different divisions of designers have different understandings of "type typographer" and "type designer". There is no mutual agreement.The evolution of printing technology has had a significant impact on the tradition and development of typography.The object of typesetting is movable type.Digital fonts introduced by desktop publishing technology can be regarded as digital movable type.In the era of desktop publishing and before the popularization of computers, printing Text typesetting has always been done by specialized personnel, such as typesetters, typographers, graphic designers, cartoonists, etc.Modern text encoding and font technology has lowered the threshold for typesetting as a skill. As David Jury, dean of the Graphic Design Institute at Colchester College in the United Kingdom, said: “Typography has become something that everyone is doing. 
Xi Jianglong
Font design works DesignDirector< /strong>
Beijing,China
Life remains the same, design remains the same
The design is still going on~
Here we pay tribute to every worker who is still insisting on designing!
Ps: The works are all business cases, for learning and communication only, and the overall image of some logos will be presented later, so stay tuned!
Zheng Keli Xi Jianglong
The 9th "Founder Award" font design competition, the excellent award work of the Chinese professional group.
Introduction
Referring to the structure of the traditional official script, the structure of the regular official script is integrated with the brushwork of regular script. The font style is upright, handsome, and elegant. The center of the font is too small, so it is not suitable for small typesetting, but the center of gravity of the font is centered, stable, and it is outstanding in the application of headlines. It is suitable for packaging design of cultural and creative products, traditional food, agricultural and sideline products, as well as art, brand, and cultural communication. title word.
San Shi Qi Du Wu’s image design is empty, white, and quiet. I hope that this kind of pure, original, and real things exist in everyone’s heart. Let’s calm down and have a look, think about it!
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