Before I shared with you, the excellent design companies related to global presentations. If you have no impression, you can click "Read the original text" to review.
A company was mentioned in the article:BONNIE&SLIDE
This Russian design company has a variety of styles, unlike European and American templates. It has a high reference value for some international PPT designs.
I just saw one of their articles in the past two days, and I think the content and cases are not bad.
The article gives 7 design suggestions around PPT color matching and fonts.
Based on my own understanding and experience, I will make a translation and share with you, I hope you like it.
Here is the text:
1. Boldly use the theme color to enrich the page
Currently, in the reports of many companies, all pages of the PPT are white background, or the same decorative color blocks are added to each page.
It is easy to make people feel tired, especially when reporting. If there are 50 pages of this kind of PPT, the people who listen to the report will feel very tired.
The main problem is that these PowerPoint pages are too uniform to hold the viewer's interest.
Assuming that the company's logo color or main color is blue, we cannot set the PPT theme color to red, yellow or green.
But try using a blue background, or pair a blue shape with a black and white background.
Bolder use of the company's color scheme can make the PPT more colorful, with dynamic visual changes, making the work more attractive.
2. Use monochrome system one style
Assuming that the company has its own color matching specification, but employees don't know how to use it, it is easy to add all the colors when making PPT.
Some people even add more than ten different colors to one PPT page, which is wrong.
Assume that there are 10 colors in the brand scheme, of which yellow is the main color, and the other 9 colors are optional secondary colors.
If you use all 10 colors, you won't be able to tell what's important and what's not.
So in this case, we can focus on the brand color of the company, and then use black, white, and gray to match the design.
For example, in the picture below, the same first draft can have 4 monochrome designs:
We use yellow and black as the background, or to highlight the key content, and use gray as an auxiliary to make the entire page more unified and let the brand color run through the entire PPT.
3. Active pages with two-tone contrasting colors
When designing with a monochrome system, you can make the brand color more prominent, but the overall is too strict and it will be a little dull.
So when the brand side does not require color matching, you can also try to use two-color color matching, such as using contrasting colors for design.
For example, the following pages:
Common color combinations are used above: purple and green, red and yellow, blue and orange.
Through two relatively obvious colors, the changes of the PPT page can be made more obvious without appearing confusing.
4. Fill with adjacent color gradient
Nowadays, gradients are used more and more in various design works, which has become a design trend.
However, if we have no experience with color matching, it is best to use gradients sparingly.
The following are 3 specific references:
The more comfortable gradient colors above all have the same characteristics:Use similar colors for gradient filling.
For example, a gradient from orange to red, purple to pink, or purple to blue.
This method of adjacent color filling can make the color transition more natural.
It is better to use white font above the gradient, which is more concise and easy to read.
Here I recommend two other sites for your reference to choose gradient color matching:
webgradients.comThere are many recommended two-color gradient schemes. There are color values below. You can also use the download button in the upper right corner to directly use them in PPT after downloading.
uigradients.com
The two-color gradient scheme is also recommended. After clicking, the full screen will be enlarged, and the color value will be displayed on the page. The angle of the gradient can be changed in the upper right corner, and the picture can also be downloaded directly for use.
5. Forget about the default Arial font (Microsoft Yahei, etc.)
Nowadays, more and more companies may use cool characteristic fonts for advertisements, posters, packaging and publicity.
These fonts can be directly purchased copyright fonts, or they can be developed and customized by special companies, such as domestic Tencent fonts, Alibaba Puhui fonts, etc.
But in many PPT works, you can still see a lot of default fonts such as Arial and Microsoft Yahei.
Directly use the default font, the advantage is that the playback effect is the same on all computers, the compatibility is good, and there is no error.
But it also blurs the image of the enterprise, does not reflect the characteristic style, and is difficult to be remembered.
The purpose of using PPT itself is to display in a special form to highlight our characteristics and advantages, so try other fonts to make the page more flexible and distinctive.
For example, change the font to beautify the above example:
For different styles of PPT, you can try to use different fonts to match. For example, you can use brush fonts on the cover page to make the page more impactful.
This article will not specifically introduce the collocation of fonts, but recommend a copyright-free site for everyone:Maognaw.com
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