1,
As an e-commerce company, it is common to accidentally involve the copyright of some pictures and trademarks in marketing, especially when Ali’s supervision was not so strict in the past few years. But regarding font infringement, it was Fangzheng who encountered it.
We met Fangzheng three times. One time was the four characters of the company’s name (non-trademark) in the corner of the company’s official website. The other time was when a copy of the Taobao details page used Founder fonts.
When I received the call, I was panicked. For the first time, the ordinary people felt that they had committed illegal activities, so they asked weakly how to solve it?
The young man on the other side opened his mouth and said that he would pay the licensing fee owed in previous years, more than 8,000 a year, a total of 17,000. I was terrified when I heard it.
Then I changed the font inside it casually.
But the other party said that the official website has been saved, and the fee must be paid, otherwise wait for the lawyer's letter.
So I began to think about what to do if I was really accused? So I started asking lawyer friends, looking up legal provisions, and looking up similar cases.
Then I found out some,, the truth, for example, Fangzheng once sued P&G about the infringement of "Rejoice", and also sued Blizzard game that several words in it were infringing, one lost and the other won, Does computer font count as one? Aesthetic creation? Is it an artistic copyright? Each has its own view, and each court is also at odds.
Therefore, these lawsuits were basically dismissed in terms of copyright, but they also caused Blizzard and P&G to pay a symbolic compensation of millions, but the hundreds of millions of compensation they requested with Fangzheng was still at the drizzle level.
2,
I had been waiting for the lawyer's letter for that incident on the official website. Later, I might feel that it was not as cost-effective as suing cleaning, so the other party just let it go.
Until the second time, Wangwang of Taobao store suddenly received another message, saying that about the authorization of Founder font, we asked our boss or the legal department to give an answer. If this tone has not been experienced before, as a small seller, it really needs a second time. Be bluffed.
However, the difference from the first time is that two years have passed. Although Founder is still doing this business, the price is much lower. It has been less than a year since the commercial authorization dropped to 3000. Maybe found that the previous asking price was too high , most people choose to resist, which directly reduces the success rate of Founder's sales staff.
But this time I suddenly realized that the other party is not the legal department at all, but the sales department, who just let you buy commercial copyrights through sticks and carrots.
After all, whether computer fonts belong to intellectual copyright is still in a state of dispute, although in the end the Supreme People's Court gave an explanation: his first choice does not belong to art design, but to computer program instructions and programs, and programs are copyrighted.
So I suddenly understood why it has been less than a year since I set the price to 3000. Maybe e-commerce is really miserable. If it is higher than 3000, I am afraid that people will not do it.
A product sells 10 pieces a day, how many of them are caused by several square fonts on the details page? How much of the function of "originality" and copyright does the Founder font play in the process of expressing product information?
This is a difficult thing to measure, and the cost of measurement is also high. Besides, according to Blizzard's profit of hundreds of millions of dollars, but the judgment of 2 million yuan in compensation, So the Founder font, which uses infringement to bluff people and sell copyright, basically has little drama, unless it is a big fat like cleaning Meat, otherwise people won't sue you.
I just thought, I sold 10 pieces this month, and it only takes two days to put your fonts on it. If the sales are added, if the proportion of the case is similar to that of Blizzard, it is estimated that the WeChat red envelope of 0.01 yuan is about the same.
After all, from the perspective of brand PR, it is the small sellers who are exposed, and the ones who get attention are also small sellers. Maybe the sales of the store will go up in a flash, which is more valuable than paying a commercial authorization or rushing a through train!
3,
The third time was in JD. This time, it was a familiar rejection. However, JD.com almost had a glitch because the platform was strict with this area at the time.
Just like Ali's temperament that he would rather kill intellectual property than let it go, sometimes you have a greater advantage in the legal game, just like the example in the previous paragraph that you are afraid of hooligans who understand the law. But the power of life and death is still in the hands of the platform, and in the end it depends on the rules of the platform, which side he is on.
Fundamentally, it depends on who the platform relies on for food. Under the premise of not violating laws and policies, whoever can bring benefits to the platform is God. Taking away the 3,000 yuan that could have gone through the train from a small merchant, Tmall should have rejected it in its heart.
For small sellers, no matter what, the first consideration is always the cost. When becoming a big seller, it is the risk that is considered.
So why it doesn't matter if a small seller is complained to 2 points, but a big seller is willing to spend thousands of dollars to compromise.
The same is true for companies. Small companies seek development, and when they grow up, they seek stability, systems, and avoid systemic risks.
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