Do you still remember the official font designed by Coca-Cola based on its own LOGO two years ago? Yesterday, Coca-Cola released a brand-new set of brand custom fonts on the occasion of its 134th anniversary - care about the body.
It is reported that this set of fonts was jointly developed by Coca-Cola China, the domestic professional font design organization Founder Font Library, and the Chinese character promotion organization Haozi. It took more than a year to polish and complete. Care about fonts contains 7745 characters, including 6769 Chinese characters and 976 other characters. It is available for download, and it is freely authorized for personal non-commercial use and public welfare use.
Coca-Cola stated that over the years, Coca-Cola has operated and developed in China, and also lived and studied here. Coca-Cola feels the charm of Chinese culture and integrates with it, especially its unique care.
The design inspiration of Coca-Cola Care Body comes from the classic trademark font used by Coca-Cola when it returned to China. It contains roundness, strength, responsibility and calmness in one stroke. This is Coca-Cola's understanding and interpretation of "care".
Compared with italic script, the strokes of care body are fuller, and the strokes at the beginning and end of the pen are softer and rounder. Some sharp parts in the strokes have been removed. It is round and has handwriting characteristics, and the combination of Chinese and Western characters also improves the practicability of care body in different countries and regions.
In addition, Careful also hides some Easter eggs with special characters. After installing the font, you can enter the specified character in specific software, such as adobe AI, adobe ID, word365, Notepad, etc., to type out the corresponding Special text.
Finally, let's enjoy the posters made by Coca-Cola with caring body.
(edit: w.sh)
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