The importance and method of PPT chart design

“The purpose of the Fundraising PowerPoint is to capture the attention of investors and draw them to the meeting.” Most sophisticated investors don’t make funding decisions based solely on portfolios, but on what they read about people seeking funding – at In this case, you need to bring investors to the meeting. So, give them enough data and information that you've done your homework and encourage them to communicate with you or your team.

Design plays a very important role in conveying information in conceptual thinking, presentation and user experience, and the proper use of graphic design gives a business a full personality.

"The attention to design shows a certain level of creative and conceptual thinking that reflects the way you are exposed to business in general." A simple message and a design that is not seriously thought out, simply delivered, The effect must be greatly reduced. And if someone puts the effort into designing and presenting well, they're often more creative when they throw a curve ball in their day-to-day work. "

In the PPT, a design-led approach is adopted to highlight key points and highlight key information. "PPT is an overview of the business, showing market fit and business potential. Keep information to a minimum and highlight the most relevant and important numbers and keywords so that statistics, numbers and news stand out. Once you have a meeting, don't There will be too much discussion of the services of the business."

Do this through a variety of visual tools, because as the saying goes, a picture is worth a thousand words. You can convey a lot of information very quickly with visuals.

9 tips for PPT design

1. Keep current branding simple

A brand's identity can be a big investment. “Branding is tough in the early stages of a business because generally, when you first start out, there’s not a lot of money.” However, it’s very important to convey the personality of the business, which helps establish future Branding, it also shows that you value design and creativity.

If you don't have a full official branding yet, my advice to you is: keep it simple. Choose a primary color palette of two or three colors that represent your brand. Like visuals, color has the power to convey meaning and unspoken messages, and can influence how potential investors perceive or understand a brand's personality. The relationship between brand and color depends on the appropriateness of the color for a particular brand.

For example, red is a vibrant and lively color that can symbolize strength, strength and confidence.

2. Emphasize numbers with graphs

Always assume that your audience is short on time and has no time to read paragraphs and pages looking for the most relevant and critical information. If making your job easy, it's important to tap into the potential of the business, and the different functions, operations, people, budgets, etc. "Using a diagram or a picture is a visual way to highlight and emphasize a key character, rather than writing it into a paragraph, that doesn't have the same effect."

“Pie charts are an easy way to show target market percentages or distribution of spend. Just use bright colors on the parts you want to draw attention to.” Another approach is to color only the statistic you want to highlight and include that number in the middle of the pie chart.

3. Use icons to shrink and simplify text

Icons serve two purposes: they inject personality into a podium, and they convey a message quickly and without words. “Icons can serve the same purpose as headings, allowing readers to navigate key points of the content. They can also be used to identify categories or categories while reducing overall text.

Illustrations can be done as part of the brand identity. There are thousands of icons, so choose the ones that are relevant to your message. "There are lots of icons that are fun, simple enough to convey your message."

The above is a PPT made with templates and icons: business goal icon PPT and purple education icon PPT.

4. Compare competitors' XY diagrams

Competitor analysis is an important way for potential investors to understand how a new business fits into the existing market landscape, and can be done across price points, location and positioning, and other differentiating factors. “The goal is to demonstrate that your product is unique in the space compared to the competition. It’s a useful positioning tool when your audience doesn’t yet understand what a business model is, especially in new areas.”

Using an XY graph, give the X and Y axes different attributes according to the product and market, and locate the signs of potential competitors based on these attributes. The goal, of course, is to demonstrate that the business is superior to its competitors based on two chosen metrics.

5. Decompose information with tile layout

You can use the collage layout to split most text into smaller sections, making the content easier to read and summarize. "A handful of small pieces of information can go a long way and don't need to be detailed across multiple pages.

Simply divide a page into six to ten sections, differentiate tiles with different borders or alternating colors, and briefly summarize and add icons to each section.

6. Mark the schedule on the schedule

Timelines are an intuitive way to show project progress, milestones, expenditures and presentations. "They're basically laying out a business's business goals for the next 12 months, like where to invest, what are the milestones. Again, it's an easy way to read that's pretty dense."

The timeline doesn't need to be elaborate; it can be two or three key project schedules listed in sections.

7. Use a word cloud to represent market trends

A word cloud (or more familiarly, a tag cloud, used to describe keyword metadata) can be a useful format for visualizing market trends and quickly communicating which ones are the most prominent. Word clouds can be generated in a variety of formats, such as using a Tetris-like layout of words, or placing words in circles of different sizes to reflect trending popularity.

8. Show off your team with professional photos

Team photos are important because most investors will be interested in a company purely because of the people behind it. While an idea is great, it won't work without an idea or a sufficiently driven team to execute it.

So provide relevant information about each team member: their experience, ability to act, ability to execute, whether their role will be short-term or long-term, their tasks and responsibilities.

9. Differentiate sections with attractive images

Photos—whether stock images or your own—can contribute to being visually compelling while also establishing the personality of your brand and business. On a design level, they can also be used to differentiate sections and give your audience a break from the text.

Choose images that reflect and express business activity. Like all other visual tools, images can help convey unspoken content and key messages.

One of the secrets is to scale your images to fill the slide width and length, from edge to edge, rather than floating in white space for greater impact and a more professional look.