Today, artificial intelligence brings fonts into a new world! The first AI font product created by Hanyi Font Bank and Alibaba, Alibaba Hanyi Smart Heibody Beta version is officially launched!
Technology brings design back to creativity, and artificial intelligence enters the field of font design, which will help designers solve a lot of repetitive work problems, improve efficiency, let design return to creativity, and create more social value. The beta version of this set of fonts has been officially launched and provided to Alibaba platform users. The final character set is 6763 and will be officially released in April 2018.
Alibaba Hanyi smart black body, the font is designed by Huang Zhenyuan, a typeface designer of Hanyi font. This font is based on a new category of fonts generated under the application scenarios of Alibaba's e-commerce platform - e-commerce fonts.
As the representative of the first e-commerce font jointly developed by Hanyi Font and Ali, Smart HeiTi has strong dialogue characteristics, strengthens the expressive technique of "square characters", and is tall and straight, sonorous and powerful. Based on the basic characteristics of the black body, the smart black body increases the ratio of horizontal and vertical thickness, fills the entire inner frame with full text, makes the font more eye-catching, has a strong visual impact, and can communicate well with users. It is very suitable for e-commerce advertising design.
E-commerce fonts are extremely versatile and suitable for most categories of products. The smart black body is different from the conventional black body. It is rigid and soft, and the stroke trend is integrated with the handwriting method. The overall squareness is still interesting, and the measurement is moderate.
The use of e-commerce fonts is limited by its own communication medium—screen display, and the size of fonts is also limited by the size of advertising design. Therefore, the generation of such fonts is different from the fineness of traditional fonts, and strives to meet e-commerce design High degree of recognition and aesthetics, while ensuring the efficiency of man-machine collaboration to quickly generate fonts.
Through a large number of official comparisons of the text usage in web advertisements, the currently completed Alibaba Hanyi Smart Blackbody will be suitable for the use of title words below 128px in web images.
What other characteristics should e-commerce fonts have?
E-commerce fonts, as the name suggests, are fonts developed based on the display of e-commerce platforms. They are fonts required for design and display in the context of e-commerce platforms, such as advertising banners.
(Ali Hanyi smart black body application case, provided by Baozun e-commerce design)
In addition to having strong dialogue and versatility, e-commerce fonts will more efficiently solve the wording needs of e-commerce platforms. Due to their own unique attributes, the development of e-commerce fonts will Aim at the needs of high-frequency small character sets.
(Ali Hanyi smart black body application case, provided by Baozun e-commerce design)
E-commerce fonts are no longer limited to the traditional Black Song imitation Kai classification model, making product classification more diversified and labelled (girly fonts, children's fonts, sports fonts, etc.), Alibaba, as China's largest e-commerce The e-commerce platform has a very wide range of consumer products, and correspondingly requires a variety of e-commerce fonts to match multi-category scenarios, and what is behind this is the strong professional font design capabilities and huge and rich products of Hanyi Font accumulation.
How are artificial intelligence fonts generated?
Alibaba Hanyi Smart Blackbody was completed by the Deep Learning team of the PAI product line of the Alibaba Computing Platform Division, the Alibaba Human-Computer Natural Interaction Laboratory and the designers of the Hanyi font library. The generation of this font is the result of human-computer collaboration, machine learning, manual intervention, and a process of repeating and repeating until the final standard font library is generated.
In the process of man-machine collaboration, the work of the designer is extremely important and irreplaceable, including the provision of font ideas in the early stage and the training of the machine during the generation process.
How to commercially authorize?
How to authorize such a special font for commercial use? The first artificial intelligence font - Ali Hanyi Smart Blackbody will be provided to Ali users for free on the Ali platform! This font is currently only available to users of the Ali platform for free use. For other commercial areas, please call Hanyi Font Library for consultation. Come and download it to experience it!
Alibaba Hanyi smart black body download
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