![](http://daogezhiyuan-article.oss-cn-beijing.aliyuncs.com/win3000/pic/36dbcaf5-327c-43b0-9ab1-d6711c630579.jpg)
A very bald thing happened the day before yesterday, which is as follows:
A reader asked me about one thing, saying that she spent a long time making the PPT, and sent it to the boss with confidence, but the boss took a look and asked her to rewrite it.
The reason is: I feel that PPT is too bland.
![](http://daogezhiyuan-article.oss-cn-beijing.aliyuncs.com/win3000/pic/0622e3ef-e3de-4cf6-af79-920106cc65ab.jpg)
Follow me@外门传道PPT, click on the private message to reply to the keyword [cover page], one-click free access, a set of cover page inspiration manuals I carefully prepared.
I believe that many people's PPT cover titles are written like this:
XXXX summary report;
XXXX plan;
XXXX project roadshow;
…
But this form is indeed a bit dull, and it is difficult to make people feel bright!
Today, on this issue, I will teach you two good ways to title your PPT, so that your leaders will give you a thumbs up after reading your PPT.
Type 1: Emotion rendering
The PPT title copy will have the effect of emotional rendering, and we have to choose the appropriate expression method based on a specific identity or scene.
![](http://daogezhiyuan-article.oss-cn-beijing.aliyuncs.com/win3000/pic/d805bb63-2988-402e-8c4d-05b277f6b8e2.jpg)
What do you mean? for example.
For example, if the title copy below is just written like this, it will inevitably be a bit boring:
![](http://daogezhiyuan-article.oss-cn-beijing.aliyuncs.com/win3000/pic/229352d1-3d9e-44e4-8ce0-5bbca4fbb018.jpg)
But what if we write like this? Will it arouse the curiosity of others? At this time, what the audience thinks in their minds, Maybe that since it is a redefinition, there must be something different:
![](http://daogezhiyuan-article.oss-cn-beijing.aliyuncs.com/win3000/pic/7cbe2660-aeb2-4834-a995-e306fbc2dbf7.jpg)
Well, the copywriting only changed a few words, but the feeling is completely different!
Second: borrow metaphor
For example, "three factors to achieve economic growth", we use metaphors, we will say it is "three horse-drawn carriages that drive economic growth".
Look, isn't it very expressive?
And if we want to use metaphors well, we only need to determine the ontology and metaphor.
To give some familiar examples, such as these:
![](http://daogezhiyuan-article.oss-cn-beijing.aliyuncs.com/win3000/pic/5db5d67a-4e83-46a4-94bf-0b5956c4e2cc.jpg)
These are all looking for a more vivid scene for metaphor.
For example, we are going to make an internship report to share some growth stories during the internship.
Then, using metaphorical rhetorical techniques, we can say this:
![](http://daogezhiyuan-article.oss-cn-beijing.aliyuncs.com/win3000/pic/1927faaa-4530-43eb-b2ee-9eb7cc814214.jpg)
Is it right?
For another example, in order to describe the volatility of the stock market, we can use the "roller coaster" scene to write the PPT title copy:
![](http://daogezhiyuan-article.oss-cn-beijing.aliyuncs.com/win3000/pic/333ce6d2-8678-465a-a241-5a164c3041a2.jpg)
These are all available.
Finally, I will give you another method: homophonic stem
![](http://daogezhiyuan-article.oss-cn-beijing.aliyuncs.com/win3000/pic/3de17b7b-7c18-47de-b6d7-83a0c0cc9ffb.jpg)
For example, the theme of Didi’s PPT was originally this:
![](http://daogezhiyuan-article.oss-cn-beijing.aliyuncs.com/win3000/pic/5ade674e-9993-4657-bfd7-6e1bee1130b9.jpg)
Then if you change it a little bit, it becomes like this:
![](http://daogezhiyuan-article.oss-cn-beijing.aliyuncs.com/win3000/pic/87ec5290-1507-4f76-8f8b-17d963102a4b.jpg)
Then optimize it like this:
![](http://daogezhiyuan-article.oss-cn-beijing.aliyuncs.com/win3000/pic/5d6f5188-7238-4814-9f23-ae85a3443d8b.jpg)
How about it? Isn't it interesting...
A cover sometimes often, it can raise the grade of a whole set of PPT, which is very important.
Therefore, I spent an afternoon sorting out 50 pages of original PPT boutique covers for you, and shared them with you, and you can download them for free.
Follow me @外门闻道PPT, click private message to reply to the keyword [cover page], one-click free access, a set of cover page inspiration manuals I carefully prepared.
![](http://daogezhiyuan-article.oss-cn-beijing.aliyuncs.com/win3000/pic/d14a75ac-9906-463a-a2e3-e1cc05cadaa9.jpg)
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