Teach you how to write pop poster fonts

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POP paper Handwritten fluorescent board

The basic principles of hand-painted POP are: easy to attract attention, easy to read, easy to understand the key points at a glance, aesthetic, individual, with a sense of unity and coordination, and efficient.

Now, let us study together the writing method of hand-painted POP in the store. POP must first have the following three basic points:

●Striking.

Concise.

●Easy to understand.

First of all, in order to make POP eye-catching, you should find a way from the size and color of the paper. There are a variety of products of different sizes and colors on display in the store. In this colorful environment, if all POPs are uniformly made of white paper, it will certainly not attract special attention from customers. Please try to use different colors of paper to make POP, and you will definitely receive different effects.

Customers have different feelings for different colors. Yellow gives customers a sense of cheapness, while light pink and orange are good. Customers mostly prefer warm colors to cool ones.

In addition, the area of ​​the POP should also change according to the size of the product and the content of the writing. For special products placed in piles, large POPs should be used, and for small products placed on shelves, pay attention to the size of the paper when making POPs, and it is better not to block all the products. POPs of different sizes must be prepared.

The second point is brevity. POP cannot be enlarged infinitely. At this point, how to accurately express all the content you want to promote is a problem. Although the more detailed the information conveyed to customers, the better, but if a lot of content is written on the POP with very small characters, if customers can't read it clearly, they simply don't read it at all. For this reason, we should try our best to summarize the characteristics of the product into items, and at most three items. POP is a means of attracting customers' attention to products. It summarizes the characteristics of products into items, which is convenient for customers to read and understand the products.

The pen used to write POP should be controlled within three colors. If there are too many colors in the font, it will dazzle customers and make it difficult to see clearly.

The third point is easy to understand. The language used to introduce products should be clear to customers at a glance, and should not be ambiguous.

It is recommended that operators check and modify the POP in their stores based on the above three points.

1. The characteristics of the pen

There are many types of POP pens, including round pens, flat pens, oil-based pens, water-based pens, etc., each with its own characteristics. The following is a brief introduction to the usage of several pens.

1. How to hold the pen

(1) Round pen. The correct holding method and writing effect of the round pen are shown in the figure.

(2) Flat pen. The correct grip and writing effect of the flat pen are shown in the figure.

2. Matters needing attention

(1) It is best to turn the pen body when writing, so as to prolong the life of the pen.

(2) If the pen produces hair after writing for a long time, use a lighter to burn it for 2-3 seconds.

Second, line practice

When you pick up the POP pen, you must first abandon the previous writing method, because the main requirement of POP is clear, concise and powerful writing, so there is no need to make fancy changes in the font. In addition, the color application should also strive to be clean, instead of all kinds of colors. In addition, from the perspective of consumers, the most important value must be clearly expressed. And that's the best POP.

3. Font practice

(1) Practice method. From elementary school to high school, Jiugong grid or Mizi grid is often used to copy calligraphy in schools. Beginners in POP production can also use this method to practice.

(2) Precautions. When writing POP fonts, try to fill the squares as much as possible to make them saturated, stable and aesthetically pleasing; at the same time, you should seek changes on the basis of stabilizing the font structure.

Fourth, the practice formula of Meigongzi

Practice horizontal writing first,

The left and right are evenly separated from the seam.

Three points are equal without leaving behind,

The seam is enlarged to be straight and horizontal.

Write clearly and turn the wrist,

Digital equality is balanced.

Long time, colorful,

Size separates art students.

The most professional pop is Geelong pop, and the best marker brand is Repathe.

These types are commonly used, and the thinner ones are 1, 2mm, etc. The commonly used colors are red, the product name is black, the special mark is blue, and the auxiliary colors are green and pink.

Pop paper is generally at least 157 grams of coated paper, no matter how thin it is, it will be transparent. Large department stores use white coated paper, while supermarkets generally use yellow coated paper.

Handwritten fluorescent board

The display board of the fluorescent board is written on the fluorescent board with fluorescent pens of various colors, plugged in, and illuminated by the LED highlight light source on the side of the fluorescent board to the acrylic panel, tempered glass panel or The words written on the tempered glass through the highlighter emit different colors and different flash modes, which are very attractive to the eye.

The principle of the fluorescent board is to irradiate the glass panel through the side light source, and write with a special highlighter to make the words glow. With the dimming remote control mode, the light color and flashing frequency can be changed, and the font color can be changed. To achieve eye-catching advertising purposes. The production materials in China are generally divided into high-grade and low-grade materials. The price of low-grade materials is very low. They use PVC plastic frames, ultra-clear glass panels, straw hat LED lights or 3528 monochrome light sources. The product has no back plate protection, etc. The cost of this product is only Dozens of dollars.

The general price of high-end is relatively high, mainly for export or domestic end customers, such as using high-grade aluminum alloy frame, ultra-clean tempered glass panel, 5050 bright colorful LED light source imported from Taiwan, remote control circuit, there is a separate Protective backplane, export-certified power adapter, etc. Generally, the light source is placed inside the frame, that is, the side of the panel, and the frame overlaps with the black backlight panel and the protective panel, and the four sides of the frame are locked by corner codes, and the frame is put into a sliding pendant, which is convenient for hanging on the wall. , so that it can be assembled.

Use an optical light guide panel (electronic grade ultra-clear light guide glass or tempered superconducting light guide glass) with a surface light source to display better fluorescent effects, and use a colored fluorescent pen to directly write and draw pictures on the light guide panel at will The display can be carried out at the same time, with clear handwriting and vivid pictures, and the pictures can be changed at will.

Comparison of similar advertising products

Through product comparison, it is not difficult for us to see the biggest trend in the "small advertisement" in the future!