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Super full! How many of the 9 necessary tools for SEM/information flow delivery have you used?

Author: daogeziyuan • • PPT information • Views 787

9 types of tools for SEM/feed delivery. These tools include but are not limited to: 1. Keyword tool: used to research and select keywords to help optimize the effect of advertising. 2. Competitor analysis tool: used to analyze competitors' advertising str

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Today, Agia has compiled 9 categories of tools with different functions that will be used in daily promotion for everyone, covering Third-party monitoring tools, information flow advertising tracking, APP promotion tools, search index tools... Not much to say, let's see how many have you used?

< span >Third-party monitoring tools

1. Youmeng+

Official website:http://www.umeng.com/

Features:Free/Paid, data statistics products are relatively mature and comprehensive

In addition to basic statistical systems such as CNZZ, Umeng+ has also launched many advanced versions of products in recent years, such as ADplus, which can effectively monitor the effects of brand advertising and mobile advertising:

2. Baidu Statistics

Official website:https://tongji.baidu.com

Features:Free, relatively mature technology, perfect combination with Baidu SEM/information flow promotion

This is one of the statistical tools we use the most in promotion, especially SEM.

3. Google Analytics (GA)

Official website:http://www.google.cn/analytics/

Features: What is in it, one of the world's largest statistical analysis tools, currently used less in China, students who want to learn, need to read wall.

Just buy some software, such as polymorphism, or plex, etc.(Polymorphic ones have traffic restrictions, plex ones don't, and the stability is almost the same) span>.

4, Ptengine

Official website:http://www.ptengine.cn/

Features: Easy to use, low barrier to use, beautiful visualization.

< span >Information flow advertising tracking

1. Information flow radar: < span>

Official website:http://feedsradar.ad1024.com/

Mainly for information flow advertising tracking, providing multi-dimensional TOP ranking statistics of advertising popularity, industry, platform, etc., hot advertising data analysis and other functions.

2. App Growing

Official website:https://appgrowing.cn/

Mobile marketing data analysis platform, in addition to the information flow advertising tracking function of domestic mainstream platforms, can also realize App Store real-time list and keyword ranking query (ASO) and Apple search advertising monitoring (ASM).


3. Guangkun Search

Official website:http://www.adbug.cn/

The domain name of this platform is easy to remember, ADBUG, and can also search for creative materials and ideas in different industries in the information flow, but the overall operability Not as high as the feed radar.

4, socialbeta

Official website:http://socialbeta.com/

This tool is biased towards the whole case of marketing, without subdividing information flow advertisements, it can be used as a reference for students who need to do the whole case.

There will be many latest successful cases in it, and they are relatively detailed and complete, and they are more biased towards some big brand case analysis, there is still reference value.

< span >APP promotion monitoring tool

1. Android channel monitoring

Generally speaking, statistical tools have a very complete Android channel monitoring function. We can choose to integrate the statistical analysis SDK to use the Android channel monitoring function. I enumerate some statistical analysis tools below.

Foreign statistical tools: mixpanel, flurry, localytics, google analytics for mobile, etc.

If our application is for overseas distribution, it is recommended to choose foreign statistical tools first. In addition to the problem of time difference(most statistical tools use server time for calculation), due to the existence of the Great Wall, there will be a certain percentage of data packets being lost when they are transmitted from abroad to China .

Domestic statistical tools: Youmeng, Tencent Mobile Statistics, talkingdata, avodcloud, dataeye, etc.

2. iOS channel monitoring

Compared to the Android platform, iOS is a closed ecosystem(Jailbreak channel is not considered yet). We cannot distinguish channel users through subcontract releases, and can only monitor channel effects through short-chain distribution.

We can build our own short chain monitoring system, or choose mature solutions at home and abroad to monitor iOS channels.

Ad platform comes with ad monitoring tools:Inmobi AdTracker, google adwords, etc.

Third-party advertising monitoring platforms:umtrack, appcpa, mobile app tracking, Tapstream, etc.

Generally speaking, choosing a third-party platform will be more impartial than the monitoring tools that come with the advertising platform. We need to make preparations as soon as possible, and choose to connect to a third-party advertising monitoring platform before an app has entered the promotion period. In this way, the historical data of this app is saved in the third-party platform, and new and old users can be judged during channel promotion, so that the data will be more accurate.

< span >More recommended tools

1. WeChat big data analysis tool< /strong>

Qingbo Big Data:

http://www.gsdata.cn

Senses data:

https://www.sensorsdata.cn/

Sina Public Opinions:

https://www.yqt365.com

2. Data visualization tools

Baidu ECharts:

http://echarts.baidu.com/

Graphic Show:

http://www.tubiaoxiu.com/

Data Perspective:

http://shujuguan.cn/

BDP Personal Edition:

https://me.bdp.cn/home.html

Magic Mirror:

http://www.moojnn.com/

3. Word frequency analysis tool

Rost:

http://dl.pconline.com.cn/download/480803.html

Tuyue:

http://www.picdata.cn/

Semantic Analysis System:

http://ictclas.nlpir.org/nlpir/

Tagul:

https://tagul.com/

Tencent Wenzhi:

http://nlp.qq.com/semantic.cgi

4. PPT template tool

Wotu:

http://www.ooopic.com/pptmuban/

51PPT template:

http://www.51pptmoban.com/ppt/

PPT 1:

http://www.1ppt.com/

Webmaster Material:

http://sc.chinaz.com/ppt/

office PPT template:

http://office.mmais.com.cn/List.shtml?cat=PPT

Rice husk:

http://www.docer.com/

5. Internet trend analysis tool

Weibo index:

http://data.weibo.com/index(upgrading)

Baidu Index:

http://index.baidu.com/

Good search index:

http://index.so.com/#index

Sogou index:

http://zhishu.sogou.com/

Baidu Sinan:

http://sinan.baidu.com

6. Online survey tools

Tencent Survey:

http://wj.qq.com/

Gold Data:

https://jinshuju.net/

Mike:

http://www.mikecrm.com/

Questionnaire star:

http://www.sojump.com/

Survey Pie:

http://www.diaochapai.com/

Questionnaire:

http://www.wenjuan.com/

The above tools are used by everyone in daily work, and can be collected or shared with friends around you; if you also have more useful tools, please leave a message to share with everyone~~

For more promotion skills, click "Read the original text" to learn for free "3 Excel spreadsheet promotion data OK? At a glance》


< span >Click Read the original text , Free learning now!

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