Editor: Chopped Green Onion Author: The Way of Word Beauty
Traditional Chinese medicine, also known as "Han medicine", is a traditional medicine that originated and was created by the Han nationality in China. Traditional medicine with ancient Chinese medical practice as the main body has a history of thousands of years.
There is such a story about the medical exchange between China and Japan. Around AD 414, when the Japanese archipelago was still in the Kofun era, the embryonic form of the country had just taken shape. Once the emperor was ill, and he looked for a doctor everywhere, but he couldn't be cured. Later, Jin Wu, a Korean doctor, appeared. Jin Wu came to the palace, and the medicine cured the emperor's illness. The emperor was overjoyed. After questioning, he found out that Jin Wu had been to China (at that time China was in the period of Wei, Jin, Southern and Northern Dynasties) and learned Chinese medicine knowledge in China. It was only then that Japan knew that there was still this miraculous medicine in a distant continent, so it began to send people to learn it, and Chinese medicine officially began to make its debut in the Japanese archipelago.
Since then, Sino-Japanese medical exchanges have been recorded in the annals of history. In 552 A.D., Emperor Xiao Yi of Liang Yuan gave Japan a set of "Acupuncture Classics". In 562 AD, Zhi Cong brought "Ming Tang Tu" and 164 volumes of medical books to Japan, and began the direct exchange of Chinese and Japanese medicine.
During the Sui and Tang Dynasties, the medical exchanges between China and Japan became more and more frequent. In 608 A.D., Emperor Tuigu of Japan sent pharmacist Huiri and overseas student Wahan Zhifuyin to China to study medicine. They returned to China in 628 and brought back a large number of Sui and Tang medical books. Afterwards, as Master Jianzhen arrived in Japan from the east, a large number of medical works in the heyday of the Tang Dynasty were continuously introduced to Japan.
Today, with the development of modern medicine, the development of Chinese medicine in China is lamentable. Except for some regular large hospitals, most private Chinese medicine clinics are hard to give people a good impression. They are either liar clinics that exaggerate the effects of Chinese medicine, or It is a small clinic that does not pay attention to image, and it is difficult to give people a sense of trust.
A promotional slogan of a Chinese medicine clinic in Beijing
On the other hand, Chinese students in Japan seem to be more in awe of our Chinese medicine. If you don’t believe it, please take a look at the brand image design of this Japanese Chinese medicine clinic. It is not exaggerated or artificial, and integrates the spirit of Chinese medicine into the brand image.
"Millennium Acupuncture and Massage Clinic" opened in Urayasu City, Chiba Prefecture, is a comprehensive Chinese medicine medical center.
The design concept of LOGO is to gather four circles to form a flower. Addressing the body's fundamental concerns by combining the four treatments of FORMENTE, it expresses how a healthy body recovers as the flowers bloom.
Original pills using ancient books as inspiration for the design, 21 "sample sheets" of Chinese medicine represented in illustrations, and recommended ingredients and pharmacies are written according to symptoms. For the background of the cover, it uses one pattern _ a tone consisting of four different patterns, colored with a color scheme conscious of traditional Japanese colors.
The healing space is also unified in an oriental atmosphere, and a calm space is generated using Japanese paper and fabric panels with eye-catching logo street lights.
After reading this set of brand image design of the TCM Museum from Japan, do you have a sincere sense of pride in our traditional TCM culture? I hope Chinese medicine can develop better in our country!
Clinet: FORmente Acupuncture Massage Institute
Art Direction, Design : Masami Fujita
Illustration: Naoko Furukan
Client : FORmente Acupuncture & Massage Clinic
Art Direction, Design : Masaomi Fujita (tegusu Inc.)
Illustration : Shoko Furudate
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