In response to the title, I wrote an article on Tmall’s PPT on behalf of me. Recently, many customers asked me why my application was rejected because of “insufficient brand influence” , Insufficient operational capacity” and other reasons, then, friends who are interested in this, please follow the long spoon to read down!
Tmall settled in PPT or operation plan, generally speaking, it is used by merchants as an overall description of the company's brand strength, product positioning, audience, and future store operation direction , the purpose of which is to let the merchants who are in charge of Tmall's review have a more detailed understanding of the brands and products you apply for, and to determine whether you have excellent operational capabilities and enable the store to develop well on Tmall, so that Determine whether to agree to your brand presence. As the review becomes more and more stringent, it becomes more and more difficult to settle in. As we all know, reviewing business information after application is divided into three steps:
Brand evaluation - preliminary qualification review - qualification review. Among them, it can be said that the vast majority of merchants who applied were stuck in the first step of brand evaluation. Although there are various reasons for rejection, in summary, there are only a few reasons: insufficient brand influence, insufficient operational strength, inconsistent comprehensive strength, and inconsistent brand positioning.
These reasons are generally not only the qualification of the company or the brand itself, but also some of them are not enough description of their own brand strength, and the introduction is not clear. If it's not enough for the reviewer to understand your specific strength, it will naturally be difficult to pass the review.
Why is it difficult to settle in, but PPT is the key point?
The number of places in each time period is limited. For similar trademarks, the right to choose is with Tmall Xiaoer.
First: material preparation, especially the production of PPT
Second: Applying skills and methods, first of all, you need to know whether there is any quota for your category this month. If you don’t have the source of this information, apply blindly and get rejected many times , or even be blacklisted, then it will be even more difficult for you to enter Tmall.
Third: Individual categories are particularly strict, and the chances of passing an ordinary application are very small. You must find a professional person to help you optimize and package your materials to improve occupancy rate.
What is the importance of PPT
Then the question goes back to the PPT we mentioned at the beginning. You have to write your advantages and the benefits you can bring to Tmall. You have to be able to write, the writing is fine, and the writing is different. After all, China Merchants Xiaoer sees thousands of PPTs every day. How do you stand out among these thousands of PPTs:
At this time, it is time to introduce me (I am good at writing business plans). I participate in investment promotion conferences all the year round, and I will also chat with Xiao Er to know what kind of PPT Xiao Er likes. It’s never wrong to do what you like. Naturally, after a long time in this business, you will understand how the data pass rate is high, not to mention how to package and how to optimize it. thing.
To sum up, if you want to enter Tmall and let Xiaoer remember your brand, then you must do a good job of PPT. If you don’t understand anything, you can contact me. Satellite: C4281928
Long spoon stay
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