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This year's Double Eleven is coming soonAre the fonts on the poster readySince a dark and windy night ten years ago
Taobao whimsy
Turned Singles' Day into a shopping spree for all
The designer who was lying at home feeling unloved
Since October every year, I have never been idle
As more and more merchants enter the competition
Overwhelming promotional posters
And it follows
I want my poster to stand out
Don't say anything else, the title font is not eye-catching
No amount of time is wasted
Use fonts? Too featurelessDesign it yourself? Not enough skill
The beautiful symbols that have been handed down for thousands of yearsHow did I get it in my hands It becomes a fierce horse that is difficult to tame
But what Sister Meiya wants to tell you today isIn fact, font design should be a pieceFor example, Beijing designer HiddeFoo
"Against Language Violence" deformed font combines language and sharp weapons Intuitively connectedIt triggered the reflection of language violence on the whole network
Another example is #我为国家画旗边# in the event< span>This set of "5000-year masterpiece" flip font also won the applause of Weibo
In the eyes of these font designers, Chinese characters
It is not only able to complete the task of information transmissionIt is also an aesthetic carrier of visual appreciation 
This is due to a good font designerin addition to pursuing structural aestheticsI will also think deeply about the connotation behind the textFor example, a simple "dream"
In the hands of designersHui Zhou and Xing Xingke
turned out ten several different images:
What is a dream? In the future interstellar voyage
Astronauts will dream for hundreds of years
In hundreds of years of dreams, what would you dream of?
I dreamed that my body had already turned into dustOnly the empty spacesuit was covered with crystalline minerals
Still dreaming that the spaceship that has sailed for decades is out of controlFloating like a lone leaf in the boundless space
Or a dream like a blazing flameis projected in the window of the capsule room< /section>
I dreamed that the appearance of the object of worship of people changedbut I was able to confine myself who was light years away
I dreamed that the street had already abandoned its original formThe gigantic lucky cat has become a new landmark
I still dreamed that I woke up on a trainAfter taking off the helmet, I was breathing very freely
There is no conclusion, everything is like a dreamI can't escape, because I am in a century-long dream
4 minutes and 30 seconds of shocking astronaut's dream
The flash of inspiration is only because of the word "dream"
If you are simply entangled in the arrangement of text strokes
This wonderful fantasy about "dreams"
You will miss the possibility of realization
Xing Xingke, who is not from a professional backgroundis in the process of designing a book cover Marvel at the greatness of designTake the path of being a designer When asked why he chose to become a font designerHe replied:
“The culture of Chinese characters is extensive and profound, especially for foreigners, it is more difficult to understand. It is very meaningful and interesting to add points to fonts through changes in shape and art to deepen their understanding and learning. .”
So there was this set of "dynamic font experiments" at the beginning of this year that exploded the design circle< span>Achieve the combination of Chinese charactersmovement, stillness and god
Invited to participate in the Sino-British joint documentaryTell the world about the "beauty of Chinese characters" from China
On how to keep the freshness of design work Xing Xingke has unique insights: It is very painful to only learn without thinkingThink first to get twice the result with half the effort Don't blindly learn a bunch oftoolsandfeatures Rather, "learn what you use"This will not only give immediate results but also Increase the self-confidence to continue in-depth studyDo not seek proficiency, but seek to use
He once observed the shape of water droplets for a long timeHe took pictures on the faucet and debug the font dynamics accordinglyCreativity comes from life
From ancient tortoise shell seal carving to cursive calligraphy
To today's computer with Adobe
Chinese characters never stop changing
Font design is more convenientIt is no longer difficult to design fonts by yourselfThe only thing left is how to use software tools
Give full play to the beauty of Chinese characters
This issue of AdobeLive has invited Xing Xingke
Explore the evolution of ancient Chinese characters with everyone
and the digital art process
If you are struggling with font design
Or looking for a new breakthrough for career advancement
Then this design open class
There is no doubt that it is tailor-made for you
Time: October 31, 18:00-19:30Theme: Using Ai and AeDesignDynamic Font
"If there is a language, every word Then this kind of text must be Chinese characters” You who love the beauty of Chinese characters What are you waiting for Woolen cloth? ClickRead the original text< strong>You can also sign up with one clickA new world is waiting for you! Articles are uploaded by users and are for non-commercial browsing only. Posted by: Lomu, please indicate the source: https://www.daogebangong.com/en/articles/detail/Stop%20looking%20for%20fonts%20everywhere%20this%20one%20is%20enough.html
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