The following article comes from Rizhan Design Talk, author Rizhan Jun
Dialogue with interesting souls, design a better life. Every Monday night at 8:00, it will be updated regularly.
@Interview/Editor: jojo
@Interview: Ding Yi
As the founder of Xiaozi Workshop, a rare independent font development organization in China, Ding Yi has come all the way from the market soil with weak copyright awareness in China, In order to protect rights, I have criticized Hunan Satellite TV and JD.com, claiming to have zero tolerance for infringement!
Only when it comes to font design, his eyes soften immediately:
"It's better to make the font slower than the best."
1
A life changed by an art class
In that class, the teacher taught how to write calligraphy. Since then, I have been particularly interested in artistic characters, fascinated by Chinese characters, and have no interest in mathematics, physics and chemistry.
You must be very interested in doing this,
Otherwise, I really can't sit still!
At the end of 2008, with a little savings, I turned my home into a studio and devoted myself to the design and development of two fonts, Junya and Shangya.
The work is actually quite boring, just facing each word. 6763Chinese characters, one stroke and one stroke, sitting like this all the time, I may not be able to make a few in a day. It often takes one to two years to design a font.
You must have great interest in doing this, otherwise you really can't sit still!
Some young people came to the studio, and many of them left because they couldn't bear the loneliness.
▲Ding Yi’s documentary film shot by BONTV in 2013
▲The font "Junya" released in 2010
Start the battle for rights protection on Weibo!
Some people cite neighboring Japan's emphasis on font copyright, and even expose their own cheeky boss. ▼
Some people mock designers who don't understand font copyright. ▼
There are some copyright infringements that they do not have this kind of awareness. After explaining it, they can understand and correct it. Some things are useless. For example, JD.com shifts the responsibility to those who make materials for them. (Help Mr. Ding @jingdong here)
In recent years, every time a font copyright dispute occurs, some netizens still don’t understand why fonts are charged? It is also ridiculous to confuse the concepts of "font" and "Chinese characters"! ▼
Of course, more and more people realize the importance of copyright protection. ▼
▲The character making workshop has been making voices on Weibo.
The number of typefaces in Japan is dozens of times that of China?
According to the data in 2011, the number of font styles of Japanese font manufacturers reached 2973, and as the largest Chinese character usage area in the world In mainland China, the number of fonts is only421, far behind Japan!
▲Appreciation of rich Japanese font design, the picture comes from the Internet.
I read a lot of books on Japanese font design, and Japanese design has a great influence on me. Japan's graphic design has been ahead of China for many years. They developed earlier, including the grasp of aesthetics and art education, which are decades ahead of China.
The richness of Japanese fonts is related to the market environment. The market is relatively mature, with well-developed aesthetic education, customers have a high degree of tolerance for design aesthetics, and can make a hundred flowers bloom.
▲The font design released by Makefont Workshop, the picture comes from the official website of Makefont Workshop https://www.makefont.com.
The other is a leader in design education. China's design education developed relatively late, including the aesthetics and aesthetics of graphic design. Only in the past ten years has the country slowly increased the richness of fonts.
How important is font to movie poster design?
From Alice to personally designing Shanghai Disney fonts
In 2010, the English poster of "Alice in Wonderland" was designed to look good, and the Chinese poster was modified based on the English font. But I think Chinese characters can be more perfect.
▲Chinese poster of "Alice in Wonderland"
After some research, I posted the font design I was satisfied with on the website of Zizi Workshop.
By chance, Disney found this poster and thought it was very beautiful. So I entrusted the Shanghai Disney Chinese logo design to me.
A font of the same name was specially created for the movie "Golden Age"
Because of our understanding of our Disney project, in 2013, "The Golden Age" filmed by Xu Anhua approached us. We wanted to try to see if we could create a font for this movie.
After the communication, we came up with several design proposals, which they thought were very good. The font feel of the Republic of China period matches the theme of the film.
▲The movie designed by the font studio"Golden Age" font of the same name
Later, their subtitles, including promotional materials, used this font, which was also named after their movie.
In terms of movies, there are more collaborations on the design of posters and names, and some cooperation on fonts. We all have an annual contract, there is no limit to the number of fonts used, and the contract is signed according to the number of years. This is how we cooperate in movies.
Because the word making studio rarely takes the initiative to promote its business, usually customers come to them with needs. Now some movies still lack such awareness. Maybe invest more in posters and trailers. It is quite expensive to customize a font individually, reaching millions. Movies generally don't have the cost to invest in this area.
Want to do something for the designer:
Ask about the birth of the library
Ask the library is something we're doing this year. 7 or 8 people are dedicated to collecting books, making small programs, and compiling them into a database. It took more than half a year to start lending in October.
There are now more than 6,000 books in the library, and we plan to reach more than 10,000 books, and now we have more than 4,000 books on the shelves. These books are loaned free of charge to those who are interested in design. By asking the library’s website or WeChat official account,Pay a deposit equivalent to the book you borrow to borrow it, and return it after returning the book< /span>Margin.
▲Ask about the collection of books in the library.
Ask the books in the library. Some of the books in the library are books I used before. They can’t be called high-end, but some are more practical. In the later period, I also bought some art, calligraphy and painting, not pure design, but all related to aesthetics.
I like to visit bookstores every time I go to a city, including Japan. There are a large number of art books and design aesthetics books in Japan, which will be bought.
I think designers should not only read more professional books, but also read some other books to improve their reading and aesthetics, which is very helpful for improving the design level. We also subscribe to a large number of Japanese and European and American design magazines.
I love books very much and cherish them. Because I didn’t go to university, now I am good at font design and graphic design, and I am self-taught.
So books are really important to me, as a current designer, I think I need to read foreign design books, or some excellent design cases to improve myself.
20 years ago, I liked to read books, but I still couldn’t afford to buy books. A book cost hundreds of dollars, and my monthly salary was thousands of dollars. Many valuable books are sealed in the bookstore and are not allowed to be opened.
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