Today we will talk about font design
Last week, we asked for your opinions on how often is it appropriate to recommend books? Xiaohua usually reads through the first time in a week, and reads the second time if she thinks it is very dry and interesting. Therefore, considering the time and economic capacity of the office worker student party, combined with Xiaohua's trial reading time in advance, thinks that once or twice a month is more appropriate. If you have any good ideas, you can add Xiaohua's WeChat: nycmg02 Tell Xiaohua~
The book recommended to everyone today is based on the analysis and explanation of Tencent’s senior visual designer Guo Liang based on his game work cases, including some business cases, movie cases, etc.
In life, we can see the Internet, TV, logos in products, and font designs in copywriting everywhere. We can only look at many of them awkwardly, but we don’t know where the real font problems are. Most of them are subconscious feel.
This book is suitable for all designers who have no basics or want toimprove typography , font lovers, graphic designers, web designers, etc. to read.
The essence of designing fonts is to change the properties of fonts.
This is a book on font design methodology based on the principles and structure of Chinese characters, combined with actual cases such as games, commercial brands, and movies. The serif strengthening method, yin and yang contraction method, character weight adjustment method, gravity center adjustment method, stroke inheritance method and stippling hand-painting method in the book, respectively from font serif/serif, character weight, character frame, center of gravity, structure and other fonts Attributes analyze fonts, and achieve the skill of designing fonts by changing font attributes.
All the cases in the book have the theoretical attributes and scientific basis of Chinese characters, so that every step of thinking and process is supported by theoretical basis and font attribute principles, which is different from other font designs that are executed by inspiration and creativity. This is also the difference of this book It is based on the characteristics of other domestic font design books.
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Let design fonts have a theoretical basis, not just purely based on feeling and personal aesthetics.
I believe that after reading this book, friends who like fonts/everyone will have a clearer understanding of professional font design skills and professional practical experience.
The book is divided into 7 chapters. Chapter 1 introduces the basic attributes of Chinese characters, including font classification, Chinese character structure, literal, center of gravity, weight, shape, general rules, etc.; Chapters 2~7 describe 6 different font design methods, including serif strengthening method, yin-yang contraction method, word weight adjustment method, center of gravity adjustment method, stroke inheritance method and stippling hand-painting method, each case is explained from the characteristic level of Chinese characters. This book has rich cases and detailed explanations. Readers can try to design their own fonts by learning these 6 methods.
The book includes original SLOGAN and LOGO in Tencent Games. The font design process in a few movies and business cases allows everyone to clearly see how to change font attributes step by step to achieve the final font design effect.
Such as: League of Legends (font optimization process), TGideas (LOGO optimization process), Limit Transcendence (copied by Dragon TV - Extreme Challenge), Innovation Century (copied by CCTV - Entrepreneurial Heroes Exchange), Teenage Mutant Ninja Turtles ( Sinicized fonts), Transformers (Sinicized fonts) and other cases.
Back to the origin, from the basics, design fonts from the most primitive theory, this is the meaning of this book.
I hope that the font story can open a window for font design lovers and designers, so that everyone can re-understand the principles and techniques of font design.
01. The book presented in this issue is"Font Story"
02. Winners will randomly draw three from the top ten likes in the comments! (The drawing time is Monday night at 22:00)The winning rule is the unit digit of the first and last two digits of the latest single-color ball on Monday! Another one liked the first to get it~
03. Comment on the selection rules for the award, and those who participate in the interactive topic and answer seriously will be selected.
This interactive topic, please listen to the question:
Are there any fonts that you have designed yourself or that you have seen are awesome! ?
(Please answer seriously~)
Xiao Hua even went out of her way to fight for benefits, so as not to be disappointed by those who didn't win. The original price of this book49.8 yuan, the price that Xiaohua is fighting for everyone this time is:37.35 yuan ( Jingdong price 41.4 yuan!) limited time One week, directly from the publishing houseGuaranteed genuine!
Bought it but afraid of winning the lottery? do not be afraid!
If you win a prize after placing an order, you only need to provide the order number
Xiao Hua for you! straight! catch! waived! one!
Recognize the QR code to buy
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The last week's activity is officially over. Book donations and purchases are sent out in batches. Don't worry if you haven't received them yet, they will arrive soon.
You can also buy it by clicking the original link~
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