Today, I will share a set of official script font data on advertisements in the period of the Republic of China. From the data, we can see that official script was one of the most widely used fonts in advertising design at that time, probably because of official script The font is relatively full, but also relatively square and dignified, so advertising designers like to use it very much. Note: The information comes from the Internet, please feel free to use it
The designers in the period of the Republic of China were almost all masters of writing, so we You can see all kinds of strange official script
![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/e477217718d61dc1c66b8773d2f7c7a9.jpg)
![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/0bc77de2021dce49d418be76c3f2f74d.jpg)
![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/b796584fe09f4203bc2be7f18311b135.jpg)
![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/2edee059ca15684139f1c2508e97595d.jpg)
![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/09c9ffc3cc4347d85dbc20b65c6a6820.jpg)
◎ The writing method of this official script is different from the common writing method, it feels a bit like seal script
section>![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/d459a94714f9711ff6154d1cf6a50e08.jpg)
![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/0f21d5c98549e0760b973a13e7569caf.jpg)
◎ The official script of this drug name is a bit cool. Some characters are written with thin strokes, and some characters in the interval are written with thick strokes. There is also a typo "猫" One extra stroke![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/2e03a5964c3e0ee9f8230c1812d517a6.jpg)
◎ This circle full of trademarks was quite common in the period of the Republic of China![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/ac9054e1613020a859bf6eab80eb0576.jpg)
![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/f10d483812a861d3f0147877c954df1c.jpg)
◎ The writing on the far right of the three words is a bit childish![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/45cba93fc183e00e50ad2b847895ba67.jpg)
![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/4d853bf03fa801699ace74815b767232.jpg)
![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/fdc09bc905e40acb71693ede398a44d6.jpg)
![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/027f22ac19116094e045c42e2b51263b.jpg)
![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/2a0c829f273f74648fff5a3e55504838.jpg)
◎ The writing style is a bit Weibei![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/3c78c3f48434607a59065bfcfdf8b8cb.jpg)
![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/85e6d38244106a367101462051aee4ca.jpg)
In addition to the expression of calligraphy characters in the advertising design of the Republic of China, there is another type of official script It adopts the shape of artistic characters. Although the appearance is artistic characters, the core is actually official script.
![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/1e9bc48d0ebf727c285ca514ede0b806.jpg)
◎ Bold type official script![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/f1ce5f9485efb6e0ba6b3861c3fa983d.jpg)
◎ Rounded official script![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/33c7a39cba4623664c5fcdffb62c128e.jpg)
◎ The horizontal painting looks very official script![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/45b5aa0f45ea5a4190345067acbfb847.jpg)
◎ LiItalianart characters< /span>![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/e6e79b5421ad6469fdb2f6c3529c95ca.jpg)
◎ LiItalianart characters< /span>![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/fea4da5d26bd321642383c3907844506.jpg)
![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/c88ae0dcd8dfb631f758a38a082889ac.jpg)
◎ This affiliated artistic calligraphy is very lively![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/16cadb7e6c3c973ef9e9f4de6e499c7e.jpg)
![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/b77dce6e70a41cb55bab2bd03f4d729f.jpg)
◎ This small character is very beautiful and cute, and the calligraphy style of official script is also very strong![](https://system-daogeziyuan-1251174242.cos.ap-nanjing.myqcloud.com/type_article/zhishiku/48c26cf2322c5e5d1fe8120341c6c6dd.jpg)
◎ Clerical script in black font
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