The real estate industry has always been one of the important industries driving the country's economic development. Especially in recent years, my country's real estate industry has achieved great development, but it has also produced a lot of bubbles, which led to the emergence of our country's real estate industry after the global financial crisis. huge crisis. In order to cope with this crisis, we have come up with many methods, but they are all temporary solutions, not the root cause, so we must come up with a number of methods and plans.
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A good real estate marketing plan must have a good plan to grasp the entire marketing activity as a whole. Marketing plans pay more attention to the relationship between products and markets, and are the main tool to guide and coordinate marketing efforts. If real estate companies want to improve marketing effectiveness, they must learn how to formulate and implement correct marketing plans.
Contents of a Real Estate Marketing Plan
In real estate marketing, it is very important to formulate an excellent marketing plan. Generally, a marketing plan includes:
1. Program Summary: Gives a brief overview of the proposed program for a quick overview of the management section.
2. Marketing Status: Provide background information on the market, product, competition, distribution channels, and macro environment.
3. Opportunity and problem analysis: Synthesize the main opportunities and challenges, advantages and disadvantages, and problems faced by the products that must be involved in the plan.
4. Goals: Determine what the plan will accomplish in the areas of sales, market share, and profitability.
5. Marketing Strategy: Provides the primary marketing methods used to accomplish program objectives.
6. Action plan: This plan answers what will be done? Who will do it? When will it be done? How much will it cost?
7. Estimated Profit and Loss Statement: Summary Plan Estimated Expenses This article
8. Controls: Describe how the plan will be monitored.
1. Outline of the plan
At the beginning of the plan, a brief overview of the main objectives and recommendations of the plan should be made. The plan outline allows senior executives to quickly grasp the core content of the plan, and the content table of contents should be attached to the plan outline.
2. Marketing Status
This part of the plan is responsible for providing background information on the market, product, competition, distribution and macro environment.
1. Market situation
Information should be provided on the market served. The size and growth of the market depends on the total of the past few years, and it is listed separately by market segment. It should also list the customer needs, perceptions and buying behavior. trend.
2. Product form
The sales volume, price, margin and net profit of each major product in the product line over the past few years should be listed.
3. Competitive situation
Key competitors should be identified and described in terms of their size, objectives, market share, product quality, marketing strategy, and any other characteristics that help to understand their intentions and behaviour.
4. Macro-environmental situation
The important macro-environmental trends that affect the future of real estate should be clarified, that is, demographic, economic, technological, political-legal, and social-cultural trends.
3. Analysis of opportunities and problems
Based on the data describing the marketing status quo, find out the main opportunities and challenges, advantages and disadvantages, and problems faced by the company in this plan during the entire marketing period.
Managers should identify the main opportunities and challenges facing the company, referring to external factors that may affect the future of the company. These factors are written to suggest some possible actions. Opportunities and challenges should be prioritized so that the most important of these receive special attention.
As long as you work according to the above sales plan, even if you can't go back to the sales peak of the previous few years, you will return to a good state, because we work according to our most actual situation, so that our sales work can Will do my best. I believe that our country's economy will recover soon, and our real estate market will recover and prosper!
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