Why are infographics important? From the perspective of natural adaptation and biological evolution, our brains are more sensitive to images. From the perspective of communication, the visual narrative with pictures as the carrier is more attractive and easier to gain people's favor. The explosion of social media and the exponential increase in the amount of information contacted have all increased the difficulty for marketers to attract the attention of target customers. Infographics repackage text information and data information through pictures to provide readers with the most enjoyable lightweight reading experience. It is a very good tool for social marketers to please customers and achieve the promotion of corporate brand.
Thinking guide for making PPT charts: Facing a lot of data, you may wish to refer to this thinking guide before processing. According to the different requirements of the data to be displayed, such as the comparison, distribution, connection, composition, etc. between the data, select different basic charts. For example, if part of the data to be processed is a comparative relationship, you can select a column chart, and after making the selected basic chart, you can use the creative space to beautify the chart.
Summary: Any infographic is decorated and beautified on the basis of some basic charts.
The histogram is a kind of comparison chart that is often used. The editor will analyze the production examples in detail to explain the production process of this type of information chart.
First: Raw data analysis
First, we need to clarify the content of the original data. In this example, through the data in the table, we can know the specific data of foreign tourists' consumption in China and Chinese tourists' overseas consumption from 2005 to 2013. Then, we need to determine what we want to express through this data. In the example, what we want to reflect is the rapid growth of Chinese tourists' overseas consumption, the sluggish growth of foreign tourists' consumption in China, and finally the sharp increase in China's tourism deficit. Combined with the chart thinking guide, through analysis, we can determine that the type of chart that needs to be selected is a column chart. (PS: It is faster and more accurate to complete the creation of excel charts)
Second: basic beautification of charts
Usually, we need to complete the basic beautification of charts from these attributes: graphic color, line color, Graphical position, diagram elements, fonts.
Third: Chart deep beautification
By adjusting the chart color, elements, fonts, and graphic positions, you can get a basically completed infographic. Next, we need to combine the meaning of the content of the chart to make the information of the chart more complete and more intuitive. In the example, we enrich the content of the chart by changing the column shape, adding legend color blocks, icons, text and other elements. (PS: Use drawing tools and vector materials to visualize some concepts)
Source: Xiaying PPT Studio
Source: ppt Production Company http://ppt1086.lofter.com
Shanghai ppt design company: http://www.pptman.com
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