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Exhibition/Lecture Words ·Words - APD 15th Anniversary Type Design Invitational ExhibitionExhibition time: November 2019 December 15th-December 10th, 2019Organizers: Eslite Life Shenzhen, Sandu Publishing & Media Exhibition Address: Eslite Life Shenzhen 3F Bookstore Art> Exhibition Introduction Since its first edition in 2005, "Asia-Pacific Design Yearbook" has ushered in its fifteenth year. The Organizing Committee of the Asia-Pacific Design Yearbook adheres to a consistent international publishing style and spreads advanced design concepts. Today, this yearbook is not only a design yearbook that collects outstanding creative works, but also a witness and recorder of design development in the Asia-Pacific region, and a platform to strengthen exchanges between designers and design institutions in the Asia-Pacific region . 
A list of previous "Asia-Pacific Design Yearbooks"
This exhibition focuses on "exploring font design", from font research to font library The development of fonts and the design of creative fonts, and then the use of fonts to analyze the pulse of today's font development in multiple dimensions, exhibited the font creations of 30 outstanding designers from home and abroad, allowing the audience to deeply appreciate the charm of fonts from multiple perspectives. Exhibition Highlights This exhibition will present 30 excellent creative font works of outstanding designers, including 32 font poster works and 10 book design works. Design Yearbook" physical book.
Participating designers Jin Taiqiang
Internationally famous designers and artistsMember of the International Graphic Design Alliance (AGI)Internationally renowned designers and artists have won numerous awards, including the first Chinese to be listed in the Who's Who of Graphic Designers in the World (1995), and awarded the Bronze Bauhinia Star by the Hong Kong Special Administrative Region (1999) Year) and Silver Bauhinia Star (2010), Hong Kong Designers Association Lifetime Honor Award (2016). Jin is enthusiastic about the promotion of art and design. He is currently the honorary dean of the Changjiang College of Art and Design of Shantou University, a member of the International Graphic Design Alliance AGI and an honorary consultant of the Hong Kong Museum of Art. Manosuke Sugisaki
Member of Alliance of Graphic Designers International (AGI)Professor of Osaka University of Arts< span>Mainosuke Design Co., Ltd. Representative Creative DirectorThe design of Sugizaki Shinosuke takes the construction of information and the creation of impressions as concepts, in order to achieve more Clear and effective communication is the goal of the design. Consistent design concepts, from cultural activities to corporate image building, information design, space planning and design and other fields. He has long been committed to the exploration of structural design and tried innovation and more possibilities, and published the long-term research results in exhibitions and speeches at home and abroad. Han Jiaying
Founder of Han Jiaying Design CompanyMember of International Graphic Design Alliance (AGI)< span>Visiting Professor of the School of Urban Design, Central Academy of Fine ArtsWon the Gold Award of the Most Influential Design in Asia and the Most Influential Design Award in Forbes China Designer, and many international awards such as the Toyama International Poster Triennial in Japan, the International Poster Biennale in Mexico, and the Brno International Graphic Design Biennale in the Czech Republic. In 2012, he served as the graphic curator of the first China Design Exhibition. In 2014, he served as the visual creative director of the first Shenzhen-Hong Kong Design Biennale. In 2016, he served as the judge of the German Red Dot Design Award. In 2019, he served as the judge of the New York ADC Award. Zhao Qing
Member of the International Graphic Design Alliance (AGI)Deputy Director of the Book Design Art Committee of the China Publishers AssociationFounder/Design Director of Hanqingtang Design Co., Ltd.For more than 30 years, he has been committed to peace Practice and research promotion in various fields of graphic design, personal design works have won or been selected in almost all important graphic design competitions and exhibitions around the world, and have won awards from ADC, TDC, OneShowDesign in New York, D&AD in the UK, Germany Reddot, IF, Tokyo TDC, Shenzhen GDC, Hong Kong GDA and other awards. Song Boyuan
Chen Song Brand Design Consultant Partner/Creative DirectorChairman of Shenzhen Graphic Design Association< /section>
Song once studied in Kyoto University of Art and Design in Japan, and obtained a Bachelor of Visual Communication/Master of Fine Arts successively. She lived in Japan for ten years. After returning to China in 2008, he joined "Chen Shaohua Design", and later reorganized and established "Chen Song Brand Design Consultant" with Mr. Chen Shaohua as a partner/creative director, serving OCT, China Resources, OPPO, Belgian Airlines, Japan Tokai Paper, Korea Many brands at home and abroad, such as Hansen, have won many awards such as the Toyama Poster Triennial in Japan, the GDC Design Award in China, and the Most Influential Design Award in Asia in Hong Kong. Song pays attention to the integration and development of design concepts and contemporary art, and intervenes and promotes the "aesthetic practice of artistic life" with multiple identities such as designer, curator, and artist. Zhu Zhiwei
Hanyi Font Art DirectorFamous Chinese font designerFrom 1971 to 1991, he worked in Beijing Foreign Languages Printing Factory as a printing movable type engraver. Joined Peking University Founder in 1991, and served successively as Director of Font Development of Founder Type, Chief Type Designer, Director of Type Design, and Senior Technical Expert of Founder Group. In 2015, he joined Hanyi Font Library. 
Consultant and 8th President of Shenzhen Graphic Design AssociationGDC17 Graphic Design in China CuratorMember of New York Art Director Club (ADC)Xu Lixian is the third-degree Lixian Design Consultant (Shenzhen) United Founder & Creative Director. He is committed to promoting Chinese design to the world. His service and research fields involve design and national image, design and city brand, design and commercial utility, design and cultural innovation. His works have won more than 200 awards. Zhang Hao
Vice Chairman of Shenzhen Graphic Design AssociationMember of New York Art Director Club (ADC)Founder and Hanyi font library contract font designerMore than 200 awards at home and abroad, including GDC Best Design Award, China There are 9 design exhibitions, 6 Golden Pin Design Awards, 2 KTK grand prizes, the first prize of Sensawa Font Popularity Competition, the second prize of Founder Font Competition, 5 ChinaTDC awards, etc. His works were published in "TYPOGRAPHY", "SGDA Yearbook", "Design360°", etc. He was invited to give lectures and lectures at Tsinghua Academy of Fine Arts, China Academy of Art, Guangzhou Academy of Fine Arts and other institutions. Ou Junxuan
UNTITLEDMACAO/UNTITLEDDESIGN,LTDCreative Director/FounderDesigner, full of enthusiasm for design, believes that design can bring changes to society and citizens. Good at visual communication design, visual image design, brand planning promotion and brand design, to enhance the value of the brand. His work is known for its avant-garde aesthetic, daring innovation and unique style. He has won a number of international and Asian awards, such as the TDC Award of the Tokyo Type Directors Club in Japan, and the Bronze Cube of the 97th New York Art Directors Association Annual Award, etc. 1983Asia Studio
Institute of Asian AestheticsMember of Asian Design Company "Fantasy Asia Author of Design Series1983Asia studio was founded in Shenzhen in 2012 by Yang Songyao (Malaysia) and Su Su (China). Explore Asian culture and art from the perspective of design, and uniquely set up the aesthetics of Asian mix and match in the world. Won a number of international awards, and was named DESIGNHERO by A'DESIGNAWARD; from 2016 to 2018, he held fantasy Asian design solo exhibitions and tour exhibitions in Kaohsiung and Macau; served as a tutor for the School of Design of Guangzhou Academy of Fine Arts, Macao Polytechnic Institute, and TSUBAKI in Kuala Lumpur. Li Genzai
Associate Professor, Department of Design, Taiwan University of Science and TechnologyTaiwan Representative of New York Type Art Director Club (ADC)< section>
Taiwan Designers Week Visual Image General PlanningSeeing and being seen. From Taipei to New York and back to Taipei, a creative act of mixing design, advertising, contemporary art and marketing. Introduce important font exhibitions in New York, and also plan Chinese character design exhibitions to export abroad. We look at others and let others look at us. Zhou Weiwei
Book Designer
Creative Director of Tenmilliontimes Design StudioMember of Shenzhen Graphic Design AssociationWon the GDC15 Graphic Design Best Award in China, GDC17 Graphic Design Nomination Award in China, Hong Kong Asia's Most Influential Design Award Silver Award, New York TDC Merit Award, New York ADC Bronze Award Cube Award, Hong Kong Global Design Awards Gold Award, Tokyo TDC Merit Award, British D&ADAwards Graphite Pencil Award, etc. More participating designers < span> (in no particular order, arranged in alphabetical order according to Chinese Pinyin)
Hanyi Font & McLeary Bowen (Shanghai) Advertising Company 
Partial Exhibition Works Display Creative font poster
"Anti-language Violence"
"Export Hurts People"
"Student Design Research Course"Design: Shinosuke Sugisaki
"Word · Pattern"
"Wonderful Law of Nature · Jingguan"
《Qingfengji》"Spring Hope"
"The Sound of Autumn"
1983Asia Chaos Asia Brand Image PosterDesigned by 1983ASIA Studio< section>
2019 New York Type Art Direction Club Annual Exhibition Poster SeriesFont Design
Hanyi Tian Nuoli Line Series Font
Guyue Official Script
Fun Kai Book binding design
"Song of Vomiting Bag" 
"The Choice of Leipzig 2019-2004"Design: Zhao Qing< /section>
"Single Love Letter"
"Warrior"
"Hong Kong Northern Wei Zhenshu" Lecture Registration "Asia-Pacific Design Yearbook" 15th Anniversary Lecture SeriesWriting Power——Exploring the Creative Expression of Font DesignWords, as written symbols for recording events, have gradually developed into a language symbol system after the evolution of different eras, which has accelerated the speed and efficiency of the spread of human civilization . Nowadays, the media and means of text expression are no longer limited to paper, but can convey information through various channels and forms such as screen display and space display, and have developed into an important design element and category in modern design. As a very important design language in design, font design is not only a means of visual communication, but also a construction Brand image is an important means of conveying personalized artistic style and the breath of the times. Designers who are keen on font design express their individuality and artistic pursuit through the shape and use of characters. The 15th anniversary offline activity of "Asia-Pacific Design Yearbook" is based on "Word Power - Exploring Type Design "Creative Expression" as the theme of academic exchange lectures, invited Zhang Hao, vice chairman of Shenzhen Graphic Design Association, as the academic host, Song Boyuan, chairman of Shenzhen Graphic Design Association, and Zhu Zhiwei, font art director of Hanyi Fonts, as guest speakers to share, from multiple perspectives on fonts In-depth discussions on cutting-edge visual expression and its future development in design will bring new thinking about font design to the new generation of designers. Academic Moderator Zhang Hao
Vice Chairman of Shenzhen Graphic Design AssociationMember of New York Art Director ClubFounder and Hanyi Font Library contract font designerMore than 200 awards at home and abroad, including GDC Best Design Award, China Design Exhibition 9 items, 6 items of Golden Pin Design Award, 2 items of KTK Grand Prize, the first prize of Morisawa Font Popularity Competition, the second prize of Founder Font Competition, 5 items of ChinaTDC, etc. His works were published in "TYPOGRAPHY", "SGDA Yearbook", "Design360°", etc., and he was invited to give lectures and lectures at Tsinghua Academy of Fine Arts, China Academy of Art, Guangzhou Academy of Fine Arts and other institutions. Introduction We are talented
Wanjuan Shuxiang
Hanyitian Nuoli Line Speaker 
Chen Song Brand Design Consultant Partner/Creative DirectorChairman of Shenzhen Graphic Design Association< /section>
Song once studied in Kyoto University of Art and Design in Japan, and obtained a Bachelor of Visual Communication/Master of Fine Arts successively. She lived in Japan for ten years. After returning to China in 2008, he joined "Chen Shaohua Design", and later reorganized and established "Chen Song Brand Design Consultant" with Mr. Chen Shaohua as a partner/creative director, serving OCT, China Resources, OPPO, Belgian Airlines, Japan Tokai Paper, Korea Many brands at home and abroad, such as Hansen, have won many awards such as the Toyama Poster Triennial in Japan, the GDC Design Award in China, and the Most Influential Design Award in Asia in Hong Kong. Song pays attention to the integration and development of design concepts and contemporary art, and intervenes and promotes the "aesthetic practice of artistic life" with multiple identities such as designer, curator, and artist. Introduction Island Gifts
2018 Design Lecture - 3½ Dimensions
Xi'an International Fashion Town< /span>
Zhu Zhiwei
Hanyi Font Art DirectorFamous Chinese font designerFrom 1971 to 1991, he worked in Beijing Foreign Languages Printing Factory as a printing movable type engraver. Joined Peking University Founder in 1991, and served successively as Director of Font Development of Founder Type, Chief Type Designer, Director of Type Design, and Senior Technical Expert of Founder Group. In 2015, he joined Hanyi Font Library. Xuan Song
Fengya Song< /section>
Boya Song< /section>
"APD Asia-Pacific Design Yearbook" 15th Anniversary Lecture Series< span>Word Power——Exploring the Creative Expression of Font DesignLecture Time November 17, 2019 (Sunday)No. 9668, Shennan Avenue, Nanshan District, Shenzhen4F, Mixc World Eslite Life ShenzhenParticipation methodsLong press to identify and follow the official account
②Send "Word Power" to the background of the official account< span>Follow the received information steps to participatePartners Organizer: Eslite Life Shenzhen, Sandu Publishing MediaAsia-Pacific Design Yearbook Organizing CommitteeZi You, Lu Junyi Design Site, Hiiibrand, Zui Design, Weibo @ Font Design< section>
Welcome to forward the poster to your circle of friendsOn the day of the event, there will be on-site questions, new book signings, etc. Let's explore the creative expression of font design together! @Font DesignEdit Release< /span>Similar? Facebook sued Calibra's similar logo LOGOWhat's going on with Volkswagen's new LOGO?Design and creativity, Why is it cheap in some people's eyes? This fluorescent color advanced color matching reference book is recommended for designers to get one! Zero foundation, how to get started with fonts, LOGO and brand?
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