:OPPO's new brand font OPPO Sans officially released-knowledge base免费ppt模版下载-道格办公

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Source:Logo Intelligence Service ID:logonews-wx

OPPO new brand font OPPO Sans Chinese section Under the guidance of Zhu Zhiwei, Director of Font Design of Hanyi Font, Huang Zhenyuan designed and completed the design. The western part was designed by Pentagram Wujiao of the United States, and Zhang Xuan, the person in charge of the Western project team of Hanyi Font, collaborated to complete it.

OPPO brand font follows closely the pace of brand upgrading. Starting from the brand concept, it explores the beauty of science and technology in all aspects with text, and creates an iconic and distinctive new brand experience with unique language.

01. New skeleton

OPPO Sans adopts a brand-new skeleton, the middle palace is natural and comfortable, the structure is stable, and the font is stretched, which strengthens the legibility and aesthetics of the screen display.

The improvement of the visual center of gravity makes the overall shape look upright, elegant and full of vitality.

02. Concise and true

"Simplicity and authenticity" is the brand aesthetics pursued by OPPO. Simplifying strokes can not only improve the reading experience displayed on the screen, but also release the aesthetic feeling of OPPO's modern technology.

Grasp more details, such as removing the feet, to make OPPO Sans look more concise and clean.

Details of OPPO Sans strokes (click on the picture to enlarge)

03. Perfect curve

The curve processing is smoother and smoother, and the simple and varied lines are integrated into the curvilinear aesthetics of OPPO products. The temperament is warm and moist, showing the beauty of flow.

The processing of the curvature is smoother and softer, more modern and futuristic.

04.OPPO Sans family font

Light / Regular / Medium / Bold / Heavy

The part of OPPO Sans Western text follows the circular curvature of the new Logo, and perfectly integrates it into the Western font design.

OPPO Sans is positioned as a global brand font, covering a total of 11 languages in 21 countries.

05. Application display

"Custom Fonts"

Hanyi font custom font business is a font product for exclusive research, analysis and design for brands or products. Custom fonts can improve the unity of the brand visual system, show the inner brand concept, improve quality and increase Brand identity.

Hanyi font customization business has served many brands such as WeChat Money, Clash Royale, Amore, Cadillac, Skoda, etc. The professional font design team is committed to creating exclusive fonts with more soul for the brand.

This article is authorized to be reposted from Hanyi font library, please obtain the consent of the original author for reprinting.

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