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OPPO New brand font
OPPO Sans
Official Release
OPPO new brand font OPPO Sans Chinese part Under the guidance of Zhu Zhiwei, Director of Font Design of Hanyi Font, Huang Zhenyuan designed and completed the design. The western part was designed by Pentagram Wujiao of the United States, and Zhang Xuan, the person in charge of the Western project team of Hanyi Font, collaborated to complete it. OPPO brand font follows closely the pace of brand upgrading, starting from the brand concept, using text to explore the beauty of science and technology in an all-round way, and using unique language to create an iconic and distinctive new brand experience.
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# Explore the beauty of science and technology with words #
01
New skeleton
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OPPO Sans adopts a brand-new skeleton, the middle palace is natural and comfortable, the structure is stable, and the font is stretched, which strengthens the legibility and aesthetics of the screen display.
The improvement of the visual center of gravity makes the overall shape look upright, elegant and full of vitality.
02
Concise and true
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"Simplicity and authenticity" is the brand aesthetics pursued by OPPO, which simplifies the strokes and improves the reading experience on the screen while releasing the aesthetics of OPPO's modern technology.
Grasp more details, such as removing the feet, so that OPPO Sans looks more concise and clean.
Details of OPPO Sans strokes (click on the picture to enlarge)
03
Perfect Curve
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The curve processing is smoother and smoother. The simple and varied lines are integrated into the curvilinear aesthetics of OPPO products. The temperament is warm and moist, showing the beauty of flow.
The processing of the curvature is smoother and softer, more modern and futuristic.
04
OPPO Sans family font
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Light / Regular / Medium / Bold / Heavy
The OPPO Sans Western text part follows the circular curvature of the new Logo and integrates it perfectly into the Western font design.
OPPO Sans is positioned as a global brand font, covering a total of 11 languages in 21 countries.
05
App Showcase
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The picture comes from OPPO official website
# OPPO Brand New Reno #
Meet the brand new OPPO
OPPO Sans Chief Design Team
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“The charm of the font is not in the font itself,
It lies in her inextricable connection with everything in the world. "
Zhu Zhiwei
OPPO Sans ProjectDesign Director
Huang Zhenyuan
OPPO Sans ChineseChief Designer
Xuan Zhang
OPPO Sans Western Coordinator
“custom font < span>”
Hanyi font custom font business is a font product for exclusive research, analysis and design for brands or products. Custom fonts can improve the unity of the brand visual system, show the inner brand concept, improve quality and increase Brand identity.
Hanyi font customization business has served many brands such as WeChat Money, Clash Royale, Amore, Cadillac, Skoda, etc. The professional font design team is committed to creating exclusive fonts with more soul for the brand.
Custom font project inquiries can be emailed to
business@hanyi.com.cn
www.hanyi.com.cn
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