Reposted from:Quagua Design (ID:UIbang8)
OPPO is making another big move!
Opened the OPPO official blog yesterday,
Actually launched a set of custom brand fonts
——OPPO Sans
Official Weibo also published,
OPPO Sans promotional video
The brand font customized by OPPO this time is by
Hanyi and Pentagon
Designed in collaboration.
The font starts from the perspective of brand concept,
With the beauty of science and technology, the spirit of exploration, and the global vision
Three aspects to create uniqueness
New brand experience.
So let's see,
New custom font
Is there something special about it!
OPPO Sans improves the visual center of gravity,
And designed a new skeleton,
Natural and comfortable center of gravity,
The font is more stretched,
The overall structure is sound.
Simple and simple,
Simplifies the strokes and has a more technological sense.
Remove details such as feet,
Simplifies the thickness of the lines,
The ending point of the turning point is also more moist.
Smoother in curve processing,
Concise and varied,
It reflects the flowing beauty of the curve.
The angle processing is relatively soft,
Close to the end.
OPPO fonts are also designed separately
Fonts with different weights
Light / Regular / Medium / Bold / Heavy
However, OPPO's ambition is getting bigger and bigger,
Preparing to build a global brand,
Fonts are also part of the strategy,
A total of 21 national languages are covered,
and 11 languages.
Look again,
Display of Chinese characters
Display of English fonts
Apply display effects
OPPO official website effect
Look at the netizens again
How do you see this font!
Hanyi font library has also been used for many brands
Designed a custom typeface.
Cadillac
The movie "Grand Trail"
Amore Pacific Group
So let's talk,
How about this custom font from OPPO?
Recommended reading
（Click on the title to jump to read）
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