In the past two years, more and more companies have launched customized fonts in order to strengthen their brand image.
Like the OPPO Sans font some time ago:
Bower font of McKinsey, a well-known consulting firm:
There is also last year's Tencent:
are some very good fonts, and this not only optimizes the reading experience, but also adds points to the brand image. Of course, For PPT production, using these brand fonts is also a good choice to strengthen the visual style:
In addition, in addition to the above 3 fonts, there are also some lesser-known corporate custom fonts. This article will take stock with you, divided into Chinese and Western fonts.
Let's talk about some western fonts first.
Coca-Cola
Font name: TCCC
I never thought before that Coca-Cola has released a typeface. This should be the first time that Coca-Cola has released an English typeface in more than 100 years.
The style of the font is more commercial, and it is very good for PPT design:
AIRBNB
Font name: CEREAL
I believe that friends who like to travel know this company very well and provide homestay rentals.
It presents a warm and warm feeling, so in the PPT design, it can be used in warm occasions:
BMW
Font name: BMW Type Global Bold
Should you be familiar with this brand? The fonts launched by BMW include not only English fonts, but also matching Chinese fonts:
Use this font in the PPT design, let's see the effect together:
Youtube
Font Name: YouTube Sans
The strokes of this font are very round and square, and in terms of visual effects, it will give people a more intimate feeling:
In PPT, if you need to mark the key points, or need to choose the title font, you can consider using this font:
Samsung
Font name: SamsungOne
Although the sales of Samsung mobile phones have dropped sharply in China, its design style, in my opinion, has a strong sense of modernity. Moreover, this font has strokes of different thicknesses and weights, which is very applicable. Wide:
In Samsung's many press conferences, the rendering effect of using this font is super good:
IBM (free for commercial use)
Font name: IBM Plex Sans Text
The glyph of this font is relatively simple, clean, without redundant strokes, and it is very conscientious that it is free for commercial use:
It is also suitable for technology, business and other types of PPT design:
Let's talk about some Chinese fonts.
Apple
Font Name: Pingfang Heiti
Needless to say this, right? I believe that many readers have heard of or used this font, which is very Apple-style:
Xiaomi
Font name: Xiao Milan Pavilion
A font jointly launched by Xiaomi and Founder. It is mainly suitable for Xiaomi mobile phones. For large texts, the reading experience is very good. I think it is similar to Microsoft Yahei Light:
In PPT production,If you use this font, the rendering effect is also good, very concise:
Alibaba
Font Name: Ali Hanyi Smart Blackbody
As you can tell from the name, the temperament of this font is more suitable for the fields of intelligence and technology. The edges and corners of the font are very clear, and it is also very technological:
Using it in technology-style PPT design should also be a good choice:
The above are the customized fonts launched by these big companies. In fact, in a sense, each font not only represents the brand image of a certain company, but also reflects its location. industry characteristics.
Okay, that's all. I have also prepared for you, the font files of these big companies, reply keywords <brand fonts> can be obtained, inCommercial occasions, everyone remember to buy the copyright.
I had a severe fever today, and I finished writing this article in a dizzy state, and I was so tired that I vomited.
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