A few days ago, after Amazon Japan announced that sellers could not use HTML codes on the details page, many Amazon sellers on other sites started a series of greetings: Why does the US site not have this news? Why does the European station not have this news? Is the new regulation only for Japanese sites?
Time to give the answer: European and American sellers will soon be unable to use HTML tags.
European and American stations issued a notice: will no longer support in Use HTML tags on detail pages
It is understood that Amazon has not recommended sellers to Use any HTML content on the page, which has long been clarified in the product detail page rules, even so, many Amazon sellers use HTML on the product description page.
Recently, Amazon Europe and the United States have issued notices that clearly stated that they will no longer support the use on the details page HTML tags.
As can be seen from the figure, in order to provide security to consumers and to list on nonHTML devices Product versatility, after July 17, 2021, Amazon will cease support on product detail pages Use the HTML tag in the product description above. Sellers on the US website need to follow the regulations in the product details page rules of the platform. Amazon advises sellers to use before the above date HTML tag to update the product detail page , sellers can use Seller Central or usual channels for such updates. After July 17, 2021, NO All product descriptions that support HTML tags on product detail pages will stop displaying HTML. For example, if a seller uses the HTML tag in a line of a product description, that line may be removed or displayed without HTML formatting, depending on the usage of the tag. In addition to the US site, European site sellers will soon not be able to use HTML tags. 
It can be seen from this that Amazon’s requirements for sellers on the European site are similar to those on the US site, except that the effective date of the new regulations is different. HTML tags are used in the line, the line will be deleted or displayed without HTML formatting. < section >Seller: How to change the line? How to bold font?
I understand that many Amazon sellers have been HTML codes are used to edit the details page. Now Amazon does not allow sellers to use HTML. Many sellers are very sad: Is there any other way to realize line break and paragraph function?
A handmade seller said that this policy is terrible for handmade sellers because until recently we were Heavy use of HTML, now we have to accept the big bad news of re-editing all these lists!
Another Amazon seller complained as much: This is horrible! I'm still working on the white background image and re-edited my description when the photo was updated and now I have to re-change everything even if it's the rules I follow because they changed the rules again! Actually, this policy has once again brought up the topic of branding. In the words of an Amazon seller, Amazon is It is the general trend to force sellers to register brands and change to A+. Taking sellers on the US website as an example, Amazon Listing descriptions no longer support HTML tags after 7.17, that is to say, sellers who have not yet registered their brands may have piles of pages described in the future, which is really unsightly. The editor found that since April this year, some sellers have said that HTML can no longer be used:Seller A: Recently, the visual editor can no longer be used in the UK website. I have been typing <b> by hand recently. The visual editor prompts for invalid values. Seller B: uploaded several products in April, the code of the visual editor for the US station The branch can't be displayed either...Notice What's more, after the policy came out, sellers became entangled in whether they could use HTML line breaks in the future. Regarding this policy, a seller believes that in the description of the details page in the future, the commonly used tags such as line break <br>, paragraph change <p>, and bold <b> are not allowed to be used anymore. Otherwise, the complete display of the listing may be affected.
However, some sellers said that they can still use </br> line breaks after the policy takes effect, because Amazon said thatIn special cases, sellers can use line breaks in the description as needed (</br>). The editor would like to say that anyway, sellers should prepare early and figure out what Amazon means by the special circumstances, lest it is too late to make up for it after the policy takes effect. Product Details Page Rules
Except that Amazon will stop supporting the product in The use of the HTML tag in the product description on the detailed information page deserves the attention of sellers, and Amazon sellers need to carefully study the rules of the product detail page.
< span >Buyers learn about the seller's products through the product detail page. Amazon also has strict regulations on product detail pages. Amazon requires sellers to ensure that each product detail page contains a single product, which helps to provide buyers with clear and A consistent buying experience. Generally speaking, sellers need to comply with the following regulations:1. Follow any relevant style guides, andavoidHTML, JavaScript, or other code. 2. Exclude inappropriate content such as obscene or offensive material, links or contact information, plot spoilers, comments or comments requests, and advertisements. 3. Avoid creating duplicate pages for products that already have detail pages. 4. Accurately classify and describe goods. 5. Create a new detail page for a new product or version. 6. Only create valid "variations" related to the main product. When writing product information, Amazon indicates that the product details page Any of the following are not allowed in product titles, descriptions, bullet points, or images:Phone number, address, email address, or websiteURL;Availability, item price or condition details ;Comments, quotes, or testimonials;Requests for buyers to post positive reviews;< /section>Links to other websites or alternative shipping services (such as free shipping) for placing orders;Put pictures, photos or videos on top of Print advertisements, promotional materials or watermarks;Time-sensitive information, such as the dates of promotional events, seminars or lectures;Use all caps in attributes, this applies to item titles, bullet points and /or item descriptions, according to Understand that Amazon allows sellers to only use capital letters at the beginning of each word. In addition, sellers should also note that the product name must not More than 200 characters (including spaces, this limit applies to all categories, some categories may have fewer characters.One sentence summary is that any product sold on Amazon should adhere to the Amazon listing standards, if the seller does not comply with these standards, it will lead to negative buyers experience, and may result in the seller's selling privileges being temporarily or permanently revoked.·
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