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Today I would like to introduce to you an interesting project from Moroccan designer Bachir Bachchar called "66 Smart Words", which shows the common words we use every day in printed signs.

Why is it interesting, because the letters of each word are designed in a way, they form a The meaning of visual images and words themselves.

For example: the r in the word run looks like running, the letter A in the word stairs looks like a paragraph Stairs, sleep The 'L' in sleep looks like a bed...

Let's take a look Can you recognize these interesting words below? (Detailed design techniques are introduced below)

HiDE（Hide）

Left（Left）

HELP

UP (Up)

RUN

Down (down)

Stairs

Sleep

Fast

Light

In this "66 Smart Words" project we can see the design The author used a lot of text creative techniques, including:

1. Replacement method;

2. Sharing method;

3. Superposition method;

4. Decomposition and reconstruction method;

5. Staggered placement method;

6. Up and down stretching method

Wait...

These design techniques have been mentioned and explained in detail in previous font design courses. Let me briefly explain to you the above creative text design techniques.

Replacement method is to partially replace the text, exposing the connotation of the text, and adding a certain degree of image and sense Artistic appeal. "Common strokes" in the Sharing method is a form widely used in text graphic creative design. Characters are a kind of visual graphics, and its lines have a strong composition. From the perspective of simple composition, we can see the similarities and differences between strokes, find the internal connection between strokes, find the conditions that they can use together, and extract it Come out and merge into one.

The superposition method is an expression method of overlapping the strokes of characters or overlapping characters and characters, characters and graphics. Superposition can make graphics produce a three-dimensional sense of space. Through the implementation of superposition processing and imaginary shape, the connotation and idea of the design are increased, and the monotonous image is enriched with the ingenious combination and expression of graphics.

As for the decomposition and reconstruction method, after breaking up familiar text or graphics, examine and analyze from different angles The main purpose of recombining processing is to destroy its basic laws and seek new design life.

Staggered placement method, as the name suggests, is to change the left and right to the left, top, left, bottom, up and down, or diagonally is one side The high side is low, so that the text is arranged in a random order.

Make the word thinner, and then stretch it up and down, similar to the feeling of a barcode, which is the up and down stretch method.

——

With the technique mentioned above, let’s continue to appreciate, There are more than 50 works.

Exite (outer leaf of limb)

Genius (genius)

This uses the substitution method. It is the addition of different graphic elements or text elements to the text elements of the unified form, such as Einstein, which represents genius. Its essence is to replace a certain part or a certain stroke of a font with a certain image according to the content and meaning of the text. These images are either realistic or exaggerated. Replacing part of the text exposes the connotation of the text, adding a certain artistic appeal to the image and senses.

Kill (kill)

illusion

fall (fall)

SHADOW

Human

Talk

WOOD

HUG（Hug）

Book（Book）

Fat (fat)

Kick

Waiter（waiter）

Delete

Quote

Explore

Jump

fire（fire）

Mail

Shark（Shark）

Review

adult

baby

Five（五）

Line

fox (fox)

Open

Horror

Add (Add)

Eight（eight）

Negative

Mac (Apple)

remove

system

Click

Duplicate

Walk

Wait (wait)

Wake up

Sing (singing)

Drink (drink)

Hero

Confusion

fly

water（water）

Safari

ignore

wall

lie (lie)

pair（a pair）

Author: https://dribbble.com/bachirdesign

< section >In short, the purpose of graphic design is the communication between people. As a designer, learning to use semiotics tools will make the design more effective. Today, when graphic design is so complicated, the use of graphic text in the design can make the work have a strong visual impact, and it is easier for the public to recognize, understand and remember the theme of the designer's work.

You may wish to practice, including using Chinese characters for creative exercises.

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