This article is reproduced with authorization from: logo design vision
ID: logoshijue
Author: Logo Design Vision
Editor: 卝生
Maybe, Elon Musk is a designer delayed by cars...
The billionaire said in the comment section of "Font Trends" posted by a netizen: I am a "font lover", I have a soft spot for fonts, and I have been adjusting my Logo for many years!
As early as 2018, when Elon Musk launched Tesla's new car, he mentioned that the company's "T" logo is based on the cross-section of the electric motor, the main part of the letter T represents a part of the motor rotor, and the top part The two lines represent a part of the outer stator.
Recently, the business tycoon did not forget to discuss font design with netizens in his spare time. He bluntly revealed that he was "a bit distressed" about the font design of Tesla and SpaceX, which he founded.
Tesla logo | SpaceX logo
The cause of the incident was that a netizen tweeted his views on "serif" and "san-serif": "Where did all the serifs go? Now the default online fonts are sans-serif fonts, almost No serifs. Any text displayed in a browser, keyboard on a phone, email..."
(Previously, Google followed suit and changed the Logo to sans serif)
This netizen also compared the font history of a large number of sans-serif and serif fonts. The research pointed out: (The following is a rather boring history of the rise and fall of fonts, we should popularize font knowledge)
sans serif | serif
Serif font history:
1. In medieval Europe, the great tradition of monastic manuscripts produced these ornate "serif-lettered" scripts, which quickly became an art form of their own and went through various trends over the centuries And development.
2. Later, John Soane, a British neoclassical architect, found some ancient Roman script with serifs - he borrowed it and linked the classics together.
As such, it was widely disseminated and used by these artists, architects and historians. The British were "surprised" by the new typeface and liked it, which was very popular and all the rage at the time. They refer to sans serif fonts as "Roman".
Sans serif font history:
1. The first true sans-serif typeface ever appeared in 1816: Caslon's Egyptian typeface, due to contemporary interest in ancient Egypt, the "blockiness" of the typeface seems to refer to the overall architecture of Egypt.
sans serif origin
2. From there, as more and more sans serifs were produced, they became especially common in advertising, this poster is from 1848: mixed sans serif, serif
1848 Poster
3. At the time, one critic described it as having “lost all beauty and proportion.” Despite the criticism, the rise of sans serifs had begun and would prove unstoppable. Despite its ancient origins, sans serifs were quickly associated with modern times.
The future of fonts:
Of course, the ultimate triumph of sans-serif typefaces came with the digital age, characterized by clarity—especially when they were smaller—and considered easier to read.
Previously, Times New Roman used to be the default font in Microsoft Word, and now it is Calibri. But research has proven inconclusive on the question of whether sans-serif or serif fonts are actually easier to read.
Comparison of sans-serif and serif effects
The netizen who posted the post finally added: The prevalence of sans serif fonts has given serif fonts room to breathe. While serifs are not the default and under the radar these days, make a clear aesthetic statement: at the end of the day, serifs haven’t gone away, and now more than ever, they need to speak louder!
According to the analysis of the above netizens, no matter what kind of font has a glorious history, "serif typeface" is especially popular in the world today, but "serif typeface" cannot be ignored. After all, it uses its own characteristics. The world needs to "let a hundred flowers bloom"...
Unexpectedly, it was this boring and professional academic discussion that attracted the attention of billionaire Elon Musk. He predicted: "The future may be the era of New Rome..."
In the discussion of this post, when another netizen praised the "TESLA" font, Musk replied: He is a "font lover" and designed the Tesla and SpaceX brands. There are some similarities between the two, especially the use of negative space, and despite tweaking the design over the years, I still struggle with the two brand typography…
It can be seen that Musk is not satisfied with the current font. He also showed some design drawings and explained: SpaceX's X's dive design is to represent the arc of the rocket entering orbit.
In fact, it is necessary for Musk to worry about his company's font design, for example: would it be a little embarrassing to meet Xtep that day...
As a professional designer, what do you think of the font design of Musk Company, please leave a comment!
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