Feng Xiaogang's "Youth" has achieved remarkable results in the past few days since it was released. In addition to the natural youth that fills the screen, there are also attractive posters that attract our attention. What are the design aspects of these posters that we can learn from?
1. Color matching
The poster chooses eight different colors of red, blue, green, rose red, orange, yellow, brick red, and purple as the background. The pure color tone brings more youthful atmosphere and reflects the era of the movie. In the 1960s, , the story of a group of youths who are in their prime, experiencing the joys and sorrows of fate and growing up individually.
2. Design method
These posters adopt the design method of the same color system. The same color system means that the background color is close to the tone of the subject matter. For example, the clothing colors of the characters in the posters are all close to the background color, which enhances the overall sense and unity of the posters. sex.
3. Font selection
"Fang Hua" mainly tells the story of 60 years. The background of the characters is an art troupe. It should be said that the overall tone of the movie is more literary and artistic. In terms of poster font selection, the theme word Fang Hua uses a relatively casual handwriting style, which is consistent with the The combination of dancing human body shapes and the background of the movie theme, the shape of the font and the fading effect at the end of the strokes further reflect a sense of time, time travels, and time flies.
As the auxiliary font, I chose regular script, which is full of primitive simplicity. Regular script pays attention to the use of brushwork, with clear strokes and square structure. Regular scripts commonly used in design include Fangzheng Northern Wei regular script, Zikutang Qing regular script, Su Xinshi Liukai simplified script, etc.
(pictures from the Internet)
Today I will not discuss the plot, but only the design. After reading the above series of poster designs, I hope to bring design inspiration to everyone.
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