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Interface Visual Design Elements - Fonts

Important elements and considerations in interface visual design. 1. Font classification: In interface design, commonly used font classifications include sans serif fonts (such as Arial, Helvetica) and serif fonts (such as Times New Roman, Georgia). Sans

Font is one of the important elements in interface design. It can assist the transmission of information and is the external form of text. Font can also express emotional experience and shape brand image through its unique artistic charm.

This article summarizes the importance of font design, the recommendation of commonly used fonts for interfaces, and the selection and setting of font size, line height, and font weight in authoritative design systems at home and abroad. If you want to have a deeper understanding and application of interface font design, this article will provide some help.
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One, font

1. The importance of font design

Auxiliary information transmission

Text is the carrier of information content and a record Thoughts, ideas, and images or symbols that carry language, while fonts are the external form characteristics of words and the visual style of words. Appropriate fonts can assist text and convey information to users clearly and accurately.

Express emotional experience

The artistry of fonts is reflected in Its perfect external form and rich connotation. Before text information is delivered to users, people first feel the visual charm and emotional expression brought by fonts.

Building brand image

Different fonts have different Style characteristics: Some fonts are beautiful and fresh, with smooth lines; some fonts are regular and full of tension;

2. Recommended fonts for interface

The choice is determined by keywords of product attributes or brand characteristics. General Chinese fonts are divided into: Hei Ti, Song Ti, Fang Song, Kai Ti, etc.; English fonts are divided into: sans-serif, serif, italic, handwritten, black fonts, etc.

Chinese font recommendation


Online Chinese fonts are recommended to use Siyuan HeiTi, Huawen HeiTi, Holly HeiTi, Microsoft YaHei, Pingfang-Jian, HeiTi-Jian, Fangzheng LantingHei. Among them, the default Chinese font of the iOS system is "Pingfang (PingFang)", and the Chinese font of the Android system uses "Noto Sans CJK".

Introduce the font "Siyuan Heiti", which was jointly developed by Google and Adobe. Its style is between modern and traditional. It can be widely used in many ways, such as mobile phones, tablets, and desktops. user interface, web browsing, or e-book reading. It brings people a pleasant and efficient information reading experience, and it's free.


English font recommendation


Online English fonts are recommended to use San Francisco, Helvetica Neue, Roboto, Avenir Next, Open Sans. The default English font of the iOS system is "San Francisco", and the default English font of the Android system is "Roboto".

Helvetica is a widely used Western font, designed by a Swiss font designer in 1957, and Microsoft's commonly used Arial font also comes from it.

As a classic sans-serif font, Helvetica is very popular and successful in graphic design and business. It is considered a model of modernist design concept, and its simple and simple line style is very popular.


Recommended digital font

Recommended online digital fontDIN , Core Sans D, Helvetica Neue. DIN originated in Germany in 1995. It is a sans-serif font, easy to use and durable, and open. It is one of the favorite fonts for designers. It is suitable for displaying relatively long large numbers, but In the case of font size, the recognition degree is low. Core Sans D is a sans-serif font designed by a Korean designer. It supports Thin, Light, Regular, Medium, Bold and other types of font weights. It has a good display effect on large numbers, but it It is a paid font.

Helvetica Neue is an upgraded version of Helvetica in addition to the simplicity, neutrality, and no extra decoration introduced above. It has more font weights and can be used as a cross-platform digital font for iOS and Android .


2. Font size

1. About font size

Font size is another important element in interface design. The size of the font size determines the level and primary and secondary relationship of information. A reasonable and orderly font size setting can make the interface information clear and easy to read, with clear layers; on the contrary, bad and disorderly The use of a large font size will clutter the interface and affect the reading experience.

2. Choice of font size

The choice of font size can follow the font size rules in authoritative design systems at home and abroad such as iOS, Material Design, Ant Design, or you can define it yourself according to the characteristics of the product.

iOS font size rules

in iOS11 system In , use San Francisco as the system English font, including the text styles of the following font sizes:

  • 11pt / 12pt Caption caption

  • 13pt Footnote

  • 15pt Subhead

  • 16pt Callout Callout

  • 17pt Body / Headline body / module title

  • 20pt / 22pt / 28pt Title page title

  • 34pt Large Title page title


It should be noted that the San Francisco font has two modes: text mode SF Pro Text and display mode SF Pro Display, the text mode is suitable for text with a font size smaller than 20pt, and the display mode is suitable for text with a font size greater than or equal to 20pt.


Material Design Font Size Rules

In Material In the Design design system, Roboto is used as the English font, and the following common font sizes for text layout are specified:

  • 12sp small print hint

  • 14sp (desktop 13sp) text/button text

  • 16sp (Desktop 15sp) Subtitle

  • 20sp Appbar Text

  • 24sp headline

  • 34sp / 45sp / 56sp / 112sp oversized text


For long text, it is recommended to have about 60 characters per line, and for short text, it is recommended to have about 30 characters per line.


Ant Design Font Size Rules


Inspired by the pentatonic scale and natural law, Ant Design defines 10 different font sizes, from small to large: 12px, 14px, 16px, 20px, 24px, 30px, 38px, 46px, 56px, 68px.

It is recommended that the main font size be 14px, and the choice of other font sizes can be freely defined according to the specific situation, try to control between 3-5 types, and maintain the principle of restraint.


Kiwi font size rules

Kiwi is Ele.me's mid-background design language, dedicated to creating Products that can "understand, gain insights, warm, and motivate users".

In Kiwi Web, the specified minimum font size is 12px, the main text font size is 14px, and the maximum font size is 46px.


3. Line height

1. About line height

The line height can be understood as an invisible box wrapped outside the font, and the distance between the font and the box The top and bottom gaps are half-spaced.


Referring to the W3C principle, the distance from the eyes to the screen is 25cm is the best reading distance.

The basic line height of Western text is usually about 1.2 times the font size. However, because Chinese characters are dense and of the same height, there is no upper and lower extensions of Western characters to create a gap between lines, so the general line height needs to be larger, according to the characteristics of different groups of people (children, young people, old people) and usage environment, it can reach 1.5 to 2 times or even larger.

2. Line height setting

iOS line height setting

The correspondence between Apple's official iOS font size and line height is as follows (@1x magnification):

text typefont size (pt)< span >line height (pt)
Caption 11/1213/16
Footnote 1318
Subhead1520
Callout 1621
Body/Headline 1722
Title20/22/2825/28/34
Large Title3441


Fluent Design row height setting

Microsoft's official Fluent Design font size and line height are as follows (using the font Segoe UI):

text typefont size (px)< span >line height(px)
Caption 1214
Body< span >1520
Base1520
Subtitle 2024
Title2428
Subheader 3440
Header4656


Ant Design line height setting

The correspondence between Ant Design font size and line height of Ant Financial is as follows (system default font is preferred):

Font size (px)1214162024303846 56
line height (px)20222428 323846< /td>5464
< blockquote >

Line height calculation formula: L = F + 8. Where L is the line height (Line Height), F is the font size (Font Size), F ≥ 12.


Fourth, word weight

1. About font weight

Word weight refers to the thickness of the font, generally Thin, Light, Regular, Medium, Bold marked after the font family name , Heavy etc. are heavy names. More and more product interfaces need to expand the information level through word weight. The current mainstream trend of iOS11 headline style is to expand the information level through word weight.

Different font weights reflect different hierarchical relationships and emotional feelings. Thin fonts give people a delicate and light feeling, while bold fonts give people a solemn and serious feeling, so it is necessary to define font specifications Consider which word weight is used for which scene, so as to maintain a good reading experience.

2. Word weight setting

Word weight The settings are also based on the principles of order, stability, and restraint. In order to unify the overall effect, it is better to use two font weights under normal circumstances, for example, only Regular and Medium font weights appear. In special cases, thicker or thinner font weights can be used to further expand the information level. When the font size is 12-18pt, use Regular; when 20-26pt, use Light; when 28-34pt, use Thin; when the font size exceeds 34pt, it is recommended to use Ultralight .

The above is set according to the rule of inverse ratio between font size and font weight, that is, the larger the font size, the lighter the font weight. Of course, you can also follow the proportional rules or custom rules. Specifically, you need to set them according to the positioning of the product and the characteristics of the users, so as to ensure that the information level is clear and clear.


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