:In-depth analysis! Chinese font creative design-Font Tutorial免费ppt模版下载-道格办公

Using ordinary printing fonts and creative fonts to express its visual communication, the effect is obviously very different. The use of strokes and dots and lines in creatively designed fonts will be very dazzling and smooth. For example, a dot, ordinary printing fonts cannot be changed , the creative word can change this point into a flower...a vertical line can also be changed into a perfect curve, etc. Next, let's uncover the mystery of font design together! >

Emphasis on structure innovation >

Chinese characters are square fonts in shape, and can be divided into two, three, and four in structure; The basic type of font structure can be found in the rice grid, and the original structure of the font can also be grasped in any shape. Recommended reading:>The beauty of Chinese characters! Chinese font design principles>

The creativity of Chinese fonts is largely drawing. The drawn characters are quite different from the original printed characters; one is the change of structure, the other is the change of color, the third is the fusion of illustrations and decorations, the fourth is the three-dimensional texture, the fifth is the replacement of objects, and the sixth is the comprehensive elements . >

Looking for the source of beauty in creativity >

The ancients invented the word "huo" and figured out the mystery of it. There is water on the tongue and it can live without thirst. The implication is that under the premise of water nourishment, you can live if you can speak well. The characters of the ancients are very artistic. No wonder foreign scholars who study Chinese characters will feel that Chinese characters are the most divine characters in the world. Perhaps this is its charm. >

What is creativity? Simply put, creativity is to create a new artistic conception. According to the concepts in the field of advertising and design, it has 10 meanings, that is, creativity = creativeness + creative art + creative suggestion + creative memory + creative benefit. Every good artwork, good design, and good work can be found these connotations. >

here the forms of artistic creative fonts are divided into 12 categories >

Deformed form>: Deformed font is the basic form of creative font, which is popular and widely used. It is characterized by the proper stroke deformation based on the standard structure of the font to make it produce Thickness increases and decreases, circles and gaps, and changes in the structure of square, long and flat. >

Pictographic Form>: Pictographic font is a font derived from ancient pictographic characters. Its characteristic is that the characters are picturesque in shape but also in sound, and the forms of expression are mostly found in calligraphy and seal cutting. >

Font form>: A glyph font is a font with an innovative style based on the regular strokes of the print. >

Object form>: Object-shaped font is a combination of object shape and characteristics integrated into fonts to form characters. Its art form can be a painting object or a photographic object, and it is characterized by sharpness and fashion. >

Book form>: Book form is a font embellished with brush calligraphy. Its characteristic is to carry forward the tradition and create the effect of famous brand. >

Borrowed style>: Borrowed fonts are borrowed, superimposed, arranged and combined in an orderly manner according to the similarity of strokes and structures in words and sentences, forming an aesthetic form. Its characteristic is that a font contains multiple fonts. >

Swash type>: Swash typeface originated from European English. When Chinese characters are in line with the theme, the beginning and end of the strokes or the overall emphasis is placed on a kind of lightness surrounding the blooming lines to form a petal decoration, which is characterized by magnificence, famous elegance and nobility. >

Siamese style>: Siamese characters are also called serial characters, which are a combined font formed by connecting the stroke structure of word groups and phrases. Its connected stroke structure is ingenious and interesting, producing an artistic visual effect with a strong sense of integrity. >

Graphic form>: Graphical characters are to embed or draw graphic symbols in text. Its artistic expression is relatively clear and easy to understand, and it is easy to understand by looking at pictures, focusing on painting and picture reading. >

Stamp style>: Stamp characters are innovative fonts derived from ancient seals. They are mostly formed by transforming phrases and sentences combined with stamp patterns, and are mostly endowed with tradition or fashion. The creative approach is unique and appreciative. >

Radial type>: Radical characters are fonts that redesign and refine radical radicals in the structure of characters to create eye-catching and unique effects. The structural adjustment of the whole character brings forth the new through the old, pursuing the change of radicals and the harmony of reserved parts. >

Symbol type>: Logo type fonts incorporate the regularity of logo creativity while designing fonts, making the fonts appear stable and generous as a whole and have obvious identification and appreciation. >

The role of creative fonts has quietly surpassed the communication significance of the text itself, and it plays the role of a symbolic symbol in cultural exchanges. Let's fight together! Recommended reading:>Appreciation of Chinese font design>

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