At the UCAN2019 Design Conference today, Ali released a new set of fonts called Alibaba Pratt, which is actually free for commercial use. With this new font, designers can finally get out of Siyuanhei's shield.
It is reported that this set of fonts is a new brand font customized by Hanyi Fonts for Ali. This is already the second free brand custom font this month. There is also a U.S. government custom brand font Public Sans, which is also free for commercial use. Is this month the welfare month? The designers are all happy to go on vacation
Look at the official text below and draw the key points.
Alibaba Puhui Font is the first free commercial text font released by a Chinese company that can be used in all scenarios. Born under the name of "Puhui", it also means that this font shoulders a more important mission than ordinary corporate brand characters - it will also open commercial authorization to all individuals and businesses, so that more Multiple users can use this Alibaba font for free, empowering merchant ecology with inclusive design, and realizing the vision of "making business beautiful and simple" designed by Alibaba.
Puhui Ti has collected 116,895 full-length Chinese characters (including 5 weights), 7,205 Latin letters (2 styles, 11 weights) in Western Alibaba Sans, covering 172 languages (covering most European languages) nation).
Most of the Chinese fonts use modern and simple strokes, and the shape is thin and long, and the center of gravity of the characters is raised to show the spirit of a 20-year-old Alibaba boy. Some simplifications have also been made in the strokes of the font, such as the title word omitting the foot part, which is more concise.
The Western font has 11 font weights and four styles of variation interpretation, so as to be suitable for the application of multiple scenarios. In the embodiment of the word Alibaba, the stability of the bottom plate of the font is ensured by increasing the width of A and the change of L
For the digital part, considering the application scenarios of the merchants, special attention will be paid to the visual experience of buyers, so that they look "friendly and acceptable".
The publicity of Alibaba’s UCAN Design Conference this time has been quietly replaced with this font, and the green onion has also been installed with one click.
Alibaba Puhui font download address: http://www.fonts.net.cn/author-6237399799-1.html
A large group of designers are on their way to download.
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