The concept of "intelligent variable font" began to appear frequently in people's field of vision at the end of last year. 
On September 24, 2019, Xiaomi took the lead in releasing the MIUI dynamic font system;On October 21, 2019, the International Olympic Committee announced the 2024 Paris Olympic Games LOGO and customized variable font "Paris2024";
In November 2019, Mona announced "Top 5 Font Trends in 2020" and predicted "the rise of variable fonts";
So, what is this variable font that is being scrambled to follow? 
Variable fonts, as the name suggests, the fonts can freely become larger or smaller, thicker or thinner, or bent and stretched arbitrarilyOf course, this concept is not new. As early as the 1990s, Adobe and Apple respectively developed smart variable fonts, but they were limited by the development tools and hardware facilities, successively stopped research and developmentIn recent years, thanks to the improvement of hardware facilities and the improvement of development tools (such as PS, AI)
Seeing this, you may dismiss variable fonts, "Isn't it just to adjust the thickness of the font?"
It can only be said that you haven’t seen enough of our public lectures. The functional scope of smart variable fonts is not just simple thickness adjustment. Designers can achieve unlimited font weight, font width and slope free adjustment of
In terms of font distortion and stretching, the intelligent variable font has given a huge surprise
Just like the GimletX-ray font launched by font designer DavidJonathanRoss last month, every stroke in every letter can be stretched almost at will
So, the final question comes, what is the application of such a font?
First of all, variable fonts provide great convenience for font design. By changing the thickness and length of each stroke, you can reduce the burden of font design work
Secondly, changing different glyphs in different scenes, combined with the free replacement of the weather, will surely become a phenomenon-level marketing promotion
In addition, the popular concept of folding mobile phones also indicates that smart variable fonts will occupy the mainstream market in the future
The development tools have been updated frequently in the past two years (how many of you are using PS2020...)
This long-lost dream has come to light again, and 2020 may be the turning point for sparks to start a prairie fire...
What? Do you still not understand the most basic font design? 
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