Advertising planning ppt:How to write a marketing plan? A few major steps to teach you-PPT tutorial免费ppt模版下载-道格办公

Each enterprise will be based on the current environment and its own strength And other factors determine the marketing purpose of the company, and the marketing plan is a marketing plan that formulates marketing goals and brings profits to the company, which can be said to be more important. So today I will briefly talk about the relevant knowledge of the marketing plan book for you. Before formulating a marketing plan, you must first analyze the market situation, which is like prescribing the right medicine. You must first understand the information before marketing, so as to lay a solid foundation for formulating a feasible marketing plan, which is also the key to marketing planning. part.

(1) Market macro analysis Generally speaking, market analysis needs to analyze the three elements of politics, economy, and culture in the area where the product is sold, such as the economic level of the area where the product is sold, the political Whether the system is stable, whether there are good policies and attitudes towards foreign capital, and whether the products sold conflict with the culture of the local residents all require careful investigation and analysis.

(2) Analysis of industry status The analysis of this part of the industry can be extended a lot. Here are a few examples of analysis: whether the industry being marketed is mature, whether there are new technologies in the industry, whether the industry is Whether there are many or few competitors, strong or weak, etc., this part of the investigation is to prepare for our products to enter the market better.

(3) Audience analysis products are ultimately intended to serve the audience, so the analysis of the audience is the top priority, which can analyze the audience's consumption habits, high or low consumption levels, and strong consumption willingness Still weak, related attributes of the audience (such as age, gender, education, family status, etc.).

A good marketing planning case should fully communicate with the written customer, and then design the marketing plan after confirming the customer's needs. Here is a brief introduction to how to write a marketing plan:

1. Go-to-Market Policy Before any action or program starts, it is necessary to have a master plan. For example, it is necessary to formulate the price of the product, determine the sales channel, the budget of income and expenditure, and the status of activities.

2. Product sales target This step needs to determine the target that the product needs to achieve in a certain period of time and in a certain area. The advantage of setting this step is that it can be evaluated as a performance appraisal, or it can be Make a reference for future sales goals.

3. Product promotion plan The purpose of the promotion plan is to achieve the sales target. Generally speaking, the promotion plan must determine the channels and methods of promotion. Specifically, it is to confirm whether to advertise and where to place the advertisement; whether to build a website, live broadcast, find KOL for promotion, whether to hire a spokesperson, etc.