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How to quickly select fonts

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The following articles are from the School of Hunting, the author is Qi Zhangmen

Hunting faction

Share design methods and ideas, design dry goods gathering place


Preface to the article:
Last time I remembered that there was a fan comment that needed to talk about fonts, today I will To bring you an article on how to quickly choose the right font, to help you use the font correctly, well, and accurately in the future. When talking about this font, I will explain it to you in combination with actual case operations, so that everyone can better understand it and integrate it into work.

Choosing fonts is actually more about finding a glyph and the common part of the project. Most of the time we use the conventional impression of a project to make it Choose an appropriate glyph. It is very incongruous if the font does not conform to the tonality of the project. It is very funny to imagine a retro product with a fashionable font.

Here are a few cases for you to briefly understand the classification of glyphs. We can't say which font is more suitable, we can only say which type of glyph is more suitable, mastering this part of knowledge can give us a certain reference when choosing fonts instead of meaningless flipping, which can effectively save money. The cost of our time.



We can see that we are currently using a black body, which conveys a sense of technology to people, because the black body tends to have no emotion in font emotion, so we want to express You can't use such a hard font when you feel handmade. Next, we will do some deepening of the font.

Let’s start to enter the link of case practice. The first case brought to you here belongs to an abstract poster. This kind of poster is not used very much in actual work. , but this is an introduction to the subsequent evolution of commercial promotion cases.
-Design Prototype Diagram-

I learned an abstract concept poster, I believe everyone I have a certain understanding of the overall production process of posters and the importance of fonts in it. Next, I will develop a commercial design based on the abstract poster above. The same design method and ideas will let us see how we evolve from abstract posters to ours. the actual work to go.
-Design Prototype Diagram-

I believe that everyone has gained a lot after watching the above demonstration, and then I will show you the application of other glyphs in the screen to help you deepen your understanding of the whole, because we are When designing posters, multiple knowledge must be integrated together. We all learn more about the parts that are helpful to us. The detailed splitting is also to let everyone know how to directly transfer the knowledge we have learned to actual work. to go.
-Design Prototype Diagram-

Final Summary>
In this article, we have a simple understanding of fonts. After seeing so many case demonstrations, I believe that everyone has a certain understanding of font knowledge and how to apply such theoretical knowledge in practice. In our work, we also hope to help our designers through the most difficult early stage.
Thank you very much for reading, If you like this article, you can click span>Watching or reposting, every one of your watching and reposting is a great motivation for my update. Finally, I wish you all progress every day and see you in the next issue.
-END-

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