I believe that many inexperienced design children's shoes have this kind of situation: when they get a project requirement, they don't know where to start first, so they may blindly make a picture, think about it step by step, and there is no safe one method. As a result, the final drawing was challenged by the demand side, and various loops were changed. Recalling how I was at a loss when I first came into contact with copywriting and logo design, various modification plans, until the end, I doubted my life! !
At the same time, the homogenization of design in the market is becoming more and more serious. Designers need to continuously make personalized designs to meet market demand. One of the main focus of operational visual designers is font design. How to quickly make personalized fonts is a topic I have been researching. The personality I am talking about here is in line with the unique temperament of the project.
Let me share with you the process of a copywriting logo design project I did some time ago. I hope that I can help you guys, and I also hope that you guys can give more suggestions and learn from each other.
The process is as follows:
1. Project Background
2. Initial communication
3. Find reference
4. Design direction
5. Make a draft
6. Communicate again
7. Vector drawing
8. Rich details
9. Derivation of color
10. Extension
I mainly divide the following points into the following:
First of all, we need to understand what kind of project this is?
When you get a project requirement, of course, don't just start doing it blindly,
The specific content of the first project is:
Design an event column logo that is updated every two weeks;
Main title: Explosive more more more more;
Phase number: X burst;
Subtitle: XX month XX works updated continuously for 3 days
Yes! This is the information point provided by the demand side, simple and rude; but, you can understand what the hell it is just by looking at these few words? ON! ! !
If you don't understand, just ask! Conduct preliminary communication with the demand side, and clarify the specific demands of the demand side:There must be a "fried" feeling, a modern and fashionable feeling, and it is atmospheric and practical.
In addition, we also communicated with the demand side about the problems of the previous version. The summary is as follows:
1, copywriting information is not uniform;
2, the logo of a column is inconsistent;
3, the same column uses multiple logos with different styles;
4. The design of the text in the red version is too "fried", and the overall design of the blue version is too calm, plain, and dynamic without impact.
Combining the existing problems and the general direction given by the demand side, the summary keywords are as follows:
According to the several problems found, and the requirements of the demand side for the main points of the design direction, the street style graffiti style font can meet the "explosion" " and "modern fashion" are two design requirements; and explosive objects such as bombs?, atomic explosions, flying bullets... etc. will give people a very burning and explosive feeling. According to the deduction, it is necessary to learn from the graffiti style, and the scene has bombs or atomic explosions or bullets flying. Then go to major design websites to find these types of diagrams as a reference. Several major design websites recommend Petals, Zcool, Chasing Wind, etc. Movie and TV series posters on Douban are also good places to find inspiration.
Finally, the following three creative keywords are extracted:
In order to avoid relapse, take reference and draftCommunicate with the demander again to confirm the design direction See if both parties have any suggestions or ideas. If both parties have no opinions, then proceed to the next step of design.
Vector drawing:
After confirming that there is no problem with the demander, you can use the pen tool to draw a preliminary scale drawing based on the draft, and first use simple black, white and gray to reflect the brightness contrast of the logo.
Rich in detail
The place where the strokes of the font design meet the strokes is processed into the effect of being cut, simulating the effect of being blown out of cracks, you can ask questions again;
"Bang Geng" adopts the street-style graffiti font design style as a whole. The beginning and end of the strokes are all processed into square corners, which mainly reflects the feeling of modern youthful vitality and pursuit of trends.
Warm tones: brown, orange, orange red, and light yellow are the main colors, giving people a warm, warm feeling, urgent, bursting feeling;
Communicate the design draft with the demander again,From the color matching, text details Both need to be checked;After further communication, some people think that the arrangement of the four "geng" characters scattered in various places is controversial, and the scattered ones are a bit too much, and the weakened ones are too much; Based on these two points, the four "updates" are arranged together and extended from the foot of the big "update", thus solving the problem.
The banner behind it, these circles can be enlarged according to the screen when the screen is opened. OK output perfectly.
Color Stretch:Due to each The tonality of the content of the updated works will be different, so it is necessary to color the tonality of each updated work. In order to extend better in the later stage, it is necessary to make several more color matching in the early stage to facilitate the later call:
OK! It can basically output perfectly here? No! It is still necessary to confirm the complete draft with the demander again to ensure that all the information is correct before it can be packaged and sent to your demander.
Stroke vector style:This extended style direction is mainly applicable to the picture of the vector element according to the picture. The effect picture is as follows:
Strong material style: This extended style is mainly based on heavy material, and it is mainly suitable for comics with the theme of fighting, gunfights, and blood. The effect picture is as follows:
The following is a small collection of some of my recent works, which I share with my friends, hoping to inspire new friends.
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