How much is typography worth?

Who makes the most money from fonts?

Undoubtedly, of course it is the font company.

A type of XX Yahei has earned an average annual income of more than 100 million yuan from relying on rights protection over the years, and there is no other font that can make more money than this font.

And other fee-charging fonts also earn a staggering amount of money every year by fishing, so the money, of course, comes from various companies that do not pay enough attention to the copyright of the font library. In order to learn this lesson, companies of all sizes have bleed a lot.

So, how to more effectively avoid the infringement of font use?

The direct way is, of course, to purchase a single font costing thousands to tens of thousands of dollars a year.

The real way to do it once and for all is that you learn the skills of the font company, and you can also make fonts.

"Fonts are so easy to design, what else can font companies do?" You can't help asking.

Yes, the font library is really not easy to make. The full font library has 10,000+ characters, and the commonly used font library also has 6,700 characters. It is really hard to make a set of this thing.

But many times, you only need to use fonts to make a title, make a LOGO, you don’t need a few thousand words, just put a few on the title, so will this kind of thing not be found?

This is really too naive. Since a few years ago, there have been AI robots that directly search the entire Internet to automatically identify whether there is infringement, instead of manpower to find it. Therefore, as long as you use it, basically you will be detected.

So, from the perspective of making money or avoiding losing money, the best way is to learn the skills of font design by yourself!

Well, just do it!

Why do 3 pictures of handsome X suddenly appear? What idol group? Did you get into the wrong set?

Let me introduce to you some great font designers who are very familiar with their works but not familiar with them.

The one on the left: Liu Bingke

Type Designer >

Founder of Font Help / Lecturer of Font Design Course

--

The popularity of the cool homepage of personal station is 55 million, with 280,000+ fans

Top 3 among the 5 million registered designers on Zaku.com

--

In 2010, he began to publish font design works and design experience articles on Zaku.com. Since 2012, he has been engaged in font design teaching, and has opened more than 40 courses so far;

-

Since 2012, a total of two font design books have been officially published. The second book "Free Words" was published by People's Posts and Telecommunications Publishing House. So far, it has been reprinted 23 times, with nearly 70,000 copies. It is designed on Dangdang and Jingdong. Ranked in the forefront of the class book list, and was selected as a textbook for font design courses by many design colleges

(Teacher Bing Ke accepts an exclusive interview with CCTV)

-

The completed font works include: "Liu Bing Kexiran Style", "Zhan Cool Happy Style", "Zhan Cool Literary Style", "Zhan Cool Sharp Style", "Zhan Cool Tongtong Style", "Chuxin Wenchuang Style", etc.

Simply put some classic works of Mr. Bingke.

There are so many works in the font library, just put 2.

Including the Pang Men Zhengdao Relaxation Exercise, it was also completed by Mr. Liu Bingke with the students from the previous session. It looks good and it's free!

Just look at these first.

Okay, here's the one in the middle:Yao Tianyu

You may not be very familiar with this name, but you must have seen his works countless times!

And there must be a lot of students secretly want to learn handwriting skills!

brief introduction

Yao Tianyu

Freelance designer/Recommended designer by Zcool.com

Signed font designer of Hanyi Font

-

He has worked for Hunan Satellite TV "I am a singer" "Happy Camp", "Flowers and Boys", "Here We Are", "City of Fantasy Music", Zhejiang Satellite TV "I am the founder", "Our Seventeen" Old", the TV series "Tiankeng Falcon", Shenzhen Satellite TV's "Extreme Speed", Pizza Hut, BESTORE, etc. provide handwritten font services

Yes, this year's "Singer", the words that appeared in the promotion were written by Teacher Yao Tianyu again. Has been contracted for N consecutive years!

As an independent designer, he takes on such a first-line design demand, which is a job that no number of excellent design companies can grab, so it can be seen that he can write well, how popular it is!

This time, I invite 2 masters to teach you all at once, which is simply not too cool!

This is also the exclusive disclosure of God Yao Tianyu to teach this kind of handwriting skills that are very suitable for commercial use! !

The works are all too familiar.

Including "Singer" in 2020, it is also arranged by Mr. Yao Tianyu!

"Singer" 2016

"Singer" 2017

"Singer" 2018

"Singer" 2019

Happy Camp 20th Anniversary

There are also many familiar TV programs, web dramas, etc., and you will see the works of Mr. Yao Tianyu.

In addition to writing titles for TV shows, it is also very useful in other commercial design fields!

Teacher Tianyu's work can also be seen at the sports meeting of Tsinghua University

After reading it, is it exciting! ?

It's not over yet!

Now to the one on the right: Liu Baikun

Another absolute master of font design

Liu Baikun

Recommended designer by zcool.com, founder of format design, director of font school, lecturer of font design course

Signed author of People's Posts and Telecommunications Publishing House

Author signed by Electronic Industry Press

Published the book "Type Design Evolution", which has been printed 12 times so far, with 26,000 copies.

Participated in the writing of "Chinese Version Photoshop/CorelDRAW Font Design Introduction and Improvement" and other books.

Creative calligraphy works

font design works

After watching the 3 teachers, they are all very heavy!

But what we care more about is how well the students learn?

Post a few direct feedback from students who have finished their studies

Like finding a better job~

Taking orders is smoother~

The font company came here to cooperate

Get recommended by the home page

Anyway, it’s all kinds of take-offs!

From a result-oriented perspective, it can be seen that the gains for everyone are simply not too great.

Just look at things! Take a look at the work of former students of Mr. Bing Ke's typography course.

Student work!

1. Student font design works

These manuscripts are sent to customers, and they are immediately happy.

(The video version will be more high-end)

2. Student font application design class

Yes, you read that right, Mr. Bingke’s course this year has added a section on font application extension design, which greatly enriches the course content

There are too many, I can't show them anymore, they are all awesome brand designs and extensions

3. Student handwriting homework

The handwriting that everyone is most looking forward to, 2 months ago, Mr. Tianyu taught a large class of 300 students to test whether students who have no handwriting foundation can learn it. I didn’t expect that even handicapped people can learn it. It’s good!

For students with handicapped parties, this is really a complete change.

alright

See here,

See what is in this course?

A total of 6+6+8+5+6=31 lessons

Yes, you read that right, there are 6 extra lessons on font special effects design! This is not before! It's just a few more talents!

Hand in hand, teach you step by step to complete the coolest font effects!

Well, let me finally summarize why this course is worth your participation.

---------The next thing is the most important-----------

Who is this course suitable for?

(1) Graphic designer

(2) E-commerce designer

（3）School design students

This course needs to use the hand-painted version. Students who don’t know about it can reply on the official account: hand-painted version, there will be a push introduction.

1. How to register?

As usual, by adding the QQ group number provided by the post on the day of registration, the limit is 300 people. The group will end when it is full.

Next week 2 (April 7th) at 7:00am

Will post on Pangmen Zhengdao on time, with Q group numbers at the top and bottom of the post.

There are probably so many disciples on Pangmen Zhengdao sharing these 300 places, so getting up on time on Tuesday is the safest way to sign up.

2. How to teach?

Online video platform live broadcast + after-school video. It doesn't matter if you don't understand this, it's very simple, the teacher will tell you.

3. When will the class start?

Sign up on April 7, and officially start classes on April 13. The class time is from 8:00 pm to 10:00 pm, and classes are held on 1, 3, and 5 every week.

A total of 31 lessons, 62 hours +

4. How much is the tuition fee?

At present, the price of a single font LOGO for each teacher has reached 20,000+, but how much will it cost to learn from him what he has learned in his life?

---------------------------

Due to the epidemic this year, our job opportunities may not be so easy to obtain.

Ability is our only weapon,

So, are your weapons ready?

See you next Tuesday at the Armory.

The harder you work, the luckier you get.

This is the right path of Pangmen.