Logo design is usually divided into two forms, one is based on graphics, supplemented by fonts. The other is based on pure fonts, supplemented by graphics. Both methods have their own advantages and disadvantages.
What I want to share with you today is the method and steps of pure font logo design. The biggest advantage of using pure text as a logo design is that it is straightforward, expresses its meaning directly, and conveys information accurately. The most important thing to pay attention to when designing is to maintain its recognizability, so that people cannot understand the text and guess the meaning. Not much to say, let's use an example to illustrate.
Let me take a book bar as an example:
1. Extraction of information elements
The book bar is a place for leisure and cultivation of sentiment, quiet and full of book fragrance. When designing, use these elements as inspiration Idea extraction.
2. Outline font bones
According to Helvetica or other fonts, adjust the opacity to overlay on the bottom to depict your own basic skeleton.
3. Create fonts
Adjust the rounded corners of the font and the direction of the strokes. Here, refer to the writing characteristics of Xiaozhuan and integrate them into the strokes of the font.
Currently, the cultural atmosphere is established, but it is still a bit dull. Then adjust the font and strokes to add a little bit of casual feeling.
After the font is designed, we need to draw some small graphics for decoration, such as books and other elements, and add English for typesetting decoration, so that the overall graphics look fuller.
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