Yesterday we shared "Analysis of Series of Handwritten Fonts Commonly Used in LOGO Design", and today Mr. logofree continues to study the series of Roman fonts commonly used in logo design.
1. Centaur
An orthodox style Roman serif font, the pen retains writing elements, such as the upward slant of the lowercase letter e, known as (Venice style), the Italic version is very poetic, suitable for classical themes that express history and humanity.
2. Old-school serif
It also belongs to the classical old-fashioned serif style, with moderate stroke contrast and moderate serif thickness, with arc transitions and uneven knots to inherit the writing characteristics. The letter Q is written in a single stroke, which is different from Caslon and Baskervile. The whole is soft and traditional, and there are different thickness versions. It is widely used because of its strong inclusiveness.
3. Galliard
Features: Strong blackness, a good choice for titles, slightly longer serifs, both soft and rigid, and the Italian handwritten version is also very poetic.
4. Jansson body
Features: The structure is rough, with a modern atmosphere in the ancient style. You can observe the serifs of the uppercase letters ER. It has not been processed too flat, and some impressions of typeface are retained. The overall clarity and clarity are good for text layout.
5. Caslon body
A well-known font with different versions, you can choose to use it according to your needs. The Caslon540 version has a strong blackness and is suitable for titles. The letter ratio is wide (Adobe Cason), and it is a very suitable typesetting font for internal text. The version will be more refined, with a strong contrast between thickness and thickness. The contrast between thickness and thickness at the end of the lowercase letter j is for better presentation of the dots, and will not be too long or too tall.
6. Baskervilles
The overall serif is simpler and cleaner than the old-fashioned serif like Garamond. It is a transition body between the classical style and the modern serif (Didot), giving people a traditional and noble feeling.
7. Didobody
I believe that many people have seen it in magazines. This is a font that combines the softness of the Roman style and the typical French elegance. The clean and clear straight serifs reveal a modern sense, and the stroke thickness contrasts strongly.
8. Bodoni body
Similar to Didot, it belongs to the modern serif body, with a strong contrast in thickness. Some font serifs have more changes than Didot, such as the ascending serif of the lowercase d. This font is called the most perfect modern main style. reflect.
9. Walbaum bodies
The overall shape is neat and modern, with a heavier blackness, suitable for large fonts and titles, and has the same taste as Bodoni and Didot.
10. Thames Roman script
Due to its compact structure (with the function of saving typesetting space), strong blackness and obvious serif thickness, it is especially suitable for text typesetting.
11. Palatino body
Classical skeleton, modern body, moderate blackness, and calligraphic styling, giving people a delicate, modern, and high-end feeling; it is a good choice for many luxury and high-end hotels, and its Italian oblique version is also beautiful .
When designing the company LOGO, use font design as the company LOGO, it will be very simple, we still have a lot of commonly used fonts for LOGO design, please look forward to our next sharing.
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