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Text: Deng Hong

Hand-painted POP is the most commonly used, most direct and most beautiful form of product promotion for retail pharmacies, and it is also an eye-catching pen for pharmacies when they do promotional activities. The New Year's promotion has been launched, how can we draw a POP that is both pleasing to the eye and can quickly attract customers' attention?

tool selection

If a worker wants to do a good job, he must first sharpen his tools. If you want to learn POP and make beautiful hand-painted works, you need professional tools. The most important tool is the Marker, which is mainly divided into two types: oil-based and water-based. This is also the iconic tool for hand-painted POP.

The nib specifications of oil-based marker pens are 30mm, 20mm, 12mm, 10mm, and 6mm. Common domestic brands such as Baoke, Caide, Zhongbai, and Jinwannian have 12 conventional colors. 8-color, oil-based markers can add refill.

The tip of a good oil-based marker has neat cuts, and the written strokes are clean and free of burrs. The quality of the nib directly affects the service life of the pen, as well as the pleasant mood when writing. 30mm and 20mm are mainly used to write the main title, the color is mainly light color, 10mm is used less, you can choose a few common colors, 12mm, 6mm is recommended for a complete set.

The most common specification of water-based markers is 3mm, and the commonly used colors are 36 colors. They are mainly used for illustrations and font decorations. Water-based markers are rarely used alone. They are often used in conjunction with oil-based pens to ensure that the colors of illustrations are clean and bright, and to avoid color mixing .

With a professional pen, you also need suitable paper. White and yellow glossy coated paper is common in the market, and color-backed posters generally need colored offset paper.

Other auxiliary tools include pencils, erasers, rulers, and liner pens. If you are making a poster with a color background, you need to prepare a utility knife, cutting board, double-sided tape, transparent tape, etc.

(Oil-based marker pen)

(water-based marker pen)

(oily hook line pen)

Rome was not created in a day, and writing beautiful pop characters is not achieved overnight. It requires a lot of basic practice. It is recommended that beginners start with Song or traditional characters to lay a solid foundation. Change the font again. There are many related books on the market. Here are two books that I recommend to you. They are also very practical and are sold in online bookstores.

title design

The title word is the soul of a poster. A good title can not only accurately convey the core information of the work, but also touch the hearts of customers. Commonly used headline types can be divided into five types: direct headlines, seductive headlines, interrogative headlines, warning headlines, and warm headlines. Direct headlines are the most common and simplest of all headline categories. This kind of headline is straight to the point, and what it sells is straightforward.

illustration design

In hand-painted pop, illustrations are also very important. A beautiful illustration will add a lot of color to the poster and can play a finishing touch. Illustration drawing process:

1. Draw a sketch with a pencil

2. Use a slightly thinner oily liner to draw the outline

3. Use a slightly thicker oil-based outline pen to thicken the outline on the periphery of the illustration

4. Color with water-based markers, determine the general tone, and color from light to dark

5. In-depth depiction of the light and dark relationship of illustrations, the parts that need to be emphasized can be overlaid with the same color or a slightly heavier color.

6. Further processing of details

Production of white background posters

Next, let's complete a complete poster production:

1. Write the title

2. Write the subtitle

3. Decorate the main title and subtitle

4. Further detail decoration

5. Draw illustrations

6. Painting frame

7. Write the text and complete

If you want to truly become a master of hand-painting, it is better to persevere and persevere in practice. Finally, I will send you some works for appreciation: