It can be said that xxxx is a key year for the company to promote industry reform, project launch, market expansion and sustainable development. Now with respect to this year working circumstance sums up as follows:
After such an intense and orderly year, I feel that my work skills have reached a new level, and I have a clear plan for every job and steps, the action has a direction, the work has a goal, and the heart is really bottomed out! Basically, it is busy but not chaotic, tight but not scattered, well-organized, everything is clear, and it is fundamentally freed from just burying your head when you first joined the work. Hard work, not knowing the phenomenon of summing up experience. In this way, I walked into this year from infinite busyness, and walked out of this year from infinite ease. Also, while working, I also understood the truth of doing things for others, and also understood that a good attitude, How important is a passion for work and a sense of responsibility compared with it? The company has experienced a lot in xxxx, among which I am in the Qishu Lake Resort project:
The successful consecration of Zilu Temple has unraveled its mysterious veil for believers, and the opening of Qishu Wonderland Zhongkun International Hotel has ended for five years With the careful construction of the project, and the opening of Mengxun Huizhou Water Stage, Resort Club and Villa Area, I believe that the tomorrow of the Qishu Lake Resort Project will be even better, and it has also strengthened my confidence in working hard at work.
After summarizing a year of work, I have come into contact with many new things, created many new problems, and learned a lot during this year's work. New knowledge and new experience have made new improvements and further improvements in my ideological understanding and work ability. In my daily work, I always ask myself to proceed from reality, adhere to high standards and strict requirements, and strive to improve both business quality and moral quality.
In general, there are still deficiencies, and there are still some problems that we need to solve urgently. In practice, I often do things with experience and deal with problems with previous work routines, which shows that the bold innovation in work is not enough.
The plan for the next step is to continue to innovate in future work, communicate with colleagues around you in a timely manner, listen to the opinions of colleagues and leaders around you, and take It is implemented in the work, and I will continue to work hard in the next work, report my thoughts and feelings at work to the leaders, and correct and make up for my own shortcomings and defects in time. Our work must be united to have strength, cooperation to be successful, and our work to be pushed forward! I believe that under the correct leadership of the superiors, the future of Jingyi Company is like a vast eagle, soaring high.
Time is like running water. Before I know it, I have been in the company for almost two months. As a national auto sales giant, xx company has During the month, I have gained a lot both in work and in life. While enriching my work experience, it also made my life more exciting.
This year is an important strategic turning point for our company. The increasingly fierce competition in the domestic special-purpose vehicle market, price wars, and the overall economic environment regulated by the state's macro-control have brought great difficulties to the company's daily operation and development. With the joint efforts of all employees, the special purpose vehicle company has made a historic breakthrough, and many indicators such as annual sales and profits have reached record highs. Looking back on the work of the whole year, I make the following summary of the sales work of the automobile company:
1. Track the dynamics of your opponents and strengthen your own competitiveness
Standing still and building cars behind closed doors has long been unable to adapt to the current fierce competition in the auto market. For internal management, we should go out and come in. By entrusting relevant professional companies, we put forward new plans and suggestions for the management of branch companies; organize the general department and related business departments, and use spare time to study.
2. Strengthen the face of market competition without relying on price wars, subdivide user groups, and implement differentiated marketing
According to the business indicators issued by the company's headquarters this year, combined with the instructions given by the company's general manager at the business meeting at the beginning of the year, the company will focus on the annual sales work In terms of improving the quality of marketing services and differentiated marketing. Facing the increasingly fierce price competition in the market, we have not entered into the misunderstanding of "price war". "Price is a double-edged sword." Moderate price promotions are helpful to sales, but unlimited price wars are tantamount to suicide. For off-season car sales, we have explored a set of countermeasures:
Countermeasure 1: Pay attention to information collection and make scientific predictions
Today's market opportunities are fleeting, and scientific market forecasts have become the guidance and basis for the formulation of staged sales targets. When the market off-season is approaching, every piece of sales information is like a treasure. To some extent, demand information is synonymous with sales. Combining this feature, we have established a system where everyone collects, a person is responsible, and communicates in a timely manner. Through the data and information fed back by the sales staff at the sales morning meeting before going to work every day, we formulate a comparative analysis report on sales in the same period in the past to determine the next sales task. Refinement and formulation of specific sales methods and methods, respond immediately when there is a demand, increase work planning, and avoid work blindness; while focusing on the absolute number of sales, we strengthen our market share. . At the same time, maintain close communication with relevant departments such as the production department to ensure high-quality, efficient and on-time production. We regard the company's product market share as the main assessment target of the sales department, and successfully completed the annual sales target issued by the headquarters.
Countermeasure 2: Segment the market, establish differentiated marketing and meticulous market analysis. We have further subdivided the key markets in the past, formulated different sales strategies, and formed differentiated marketing; according to this year's sales situation, we have determined the group of sprinkler trucks, chemical trucks, bulk cement trucks, tank trucks, etc. users, aiming at the government procurement market, scattered users and other markets. We have adopted corresponding marketing strategies for these markets. For the relevant special vehicle market, a large user group has been specially set up to communicate and feedback on a regular basis and closely track market trends. It has established a good brand image in the market, which has driven the sales of our company's special vehicles.
Countermeasure 3: Strengthen the goal management of the sales force
1. Regularization of inspection work
2. Morning meetings and regular training meetings
3. Service process standardization
4. Segmentation of sales indicators
5. Formation of daily work
6. Service indicators enter assessment
After-sales service is the window and the backing and guarantee for our vehicle sales. For this reason, we have put forward higher requirements for the after-sales service department. Among the after-sales staff, a wide range of service awareness promotion activities have been launched, as well as self-inspection and mutual inspection between teams and groups; a workshop on-site inspection system participated by managers of various departments has been established every Friday.
3. Focus on team building
The company is a whole, and only by giving full play to the enthusiasm of each member can the company develop well. We have established and improved a series of regular meeting systems such as weekly manager meetings and monthly business analysis meetings. Issues in marketing management were extensively discussed at regular meetings, which not only unified understanding, but also clarified the goals. We also use external professional training to enhance the cohesion and professional quality of the team. By employing professional enterprise management talents, we have carried out team spirit training for employees, which has further strengthened the service awareness and concept of all employees.
This year, through the joint efforts of all employees, various operating indicators have reached record highs, and the company has achieved comprehensive success in all tasks. While rejoicing at the achievements, we are also soberly aware that there is still great potential to be tapped in the innovation of market development and the concept of high-quality services. At the same time, we must improve our ability to respond quickly to market changes. For this reason, the company's leading group will definitely focus on the theme of "service management", give full play to the spirit of teamwork, work together, and combine "cultural marketing", "service marketing" and "brand marketing" closely.
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