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With the introduction of digital technology into the field of media production and dissemination, traditional paper-based print media has entered the era of screen-based digital media. In the screen medium, the existence, presentation and reading methods of words have undergone qualitative changes. People are no longer satisfied with the static visual presentation of the plane. Dynamic text design is a great challenge for designers, and the ability of font designers is more and more important.
Today, I would like to introduce Guo Xinxiang, a designer from Taiwan. He graduated from the Visual Communication Design Department of Kunshan University of Science and Technology in 2013. After graduation, he began to work on fonts, brands, etc. he is>
This article mainly introduces one of his works "Fault Overloaded｜MotionType". Let's take a look at a MV first:
Glitch
Typography&MotionDesign
Dynamic text has a unique expression
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Music Video Production Team
Director | He Zhenglin
Producer|Wu Pinxuan
Executive Producer | Lai Weixun
Photography | Lin Zhexu
Photographer | Liu Benyuan
Lighting | Lu Shaowei
Clip | He Zhenglin
Later stage | Lin Zhexu
Lyric production|Guo Xinxiang
Design｜Hsin-HsiangKuo Guo Xinxiang
Additionally
Take a look at his font design and dynamic works with everyone
Application on posters including brand vision
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More works by Guo Xinxiang can be accessed
hsinhsiangkuo.com
I hope that on the basis of learning graphic font design, you will increase your research on text design and digital media, get in touch with more, watch and do dynamic text design. Don't be content with the status quo, there is still a lot to learn. On the basis of the same level of graphic design, it is your advantage to master the dynamic design of text and flexibly apply it to commercial design.
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The work is from Guo Xinxiang
@字体设计edited release
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