:Four cases teach you to play poster font layout!-PPT information免费ppt模版下载-道格办公

Authorization transferred from: Hu Xiaobo Studio ID: ziyou-design

Today I’m going to tell you about fonts, no, it’s a general design idea for literal scene posters, you can apply this idea after you learn it In various types of poster design, to help you quickly solve the problem of finding suitable materials in the work, or when you want to be different, you must try this method. Speaking of this, someone is about to ask, there is no picture to talk about it, what is a literal scene! Give an example! That being the case, all right! arrange!

Text sceneA method and style of graphic design,Its style is characterized by the use of text size, front and back overlap, color depth, tilt or perspective to show more different visual effects, with Spatial hierarchy, rhythm, and strong sense of modernity allow the design to achieve eye-catching and three-dimensional visual effects.

Today, I will summarize a few easy-to-use methods for you, so that you don’t have to worry about finding Worry about not having good material. Alright, enough nonsense, let’s start with the dry stuff.

This type of text poster usually uses text tiles to achieve the background of the poster, or the whole tile is repeated, or the front and back are misplaced. Interspersed with the font before and after, so as to achieve the purpose of characterizing the space scene. Look at the example, isn't it super simple and super effective! One of the most common ways to deal with it is to use the product as the main body of the poster, and then use decorative elements to enrich the layout.

It’s not a good chef to talk but not to practice, well, let’s serve! I recently bought a pair of 68sneakers. While writing these words, I wear themcan’t help rubbing 、Rub,Rub on this smooth floor So, it is the protagonist of this issue!

Come on, let's start our friction, wrong practical case:< /section>

Step 1, first find a picture of a sneaker on the Internet.

Step 2, because it is a sports shoe, so I will match it with fun play English is the bottom layer. In order not to make the whole text flat and monotonous, I used orange yellow for one row. (Statement, the text used in the following cases is only for case explanation and demonstration, not for product feature expression copy)

Step 3, we light and shadow the product, add shadows, and then add some decorative elements, add the theme copy , making the picture look richer and more spacious.

Step 4, at this point, Mengmeng suddenly came over and said, this is like the old yellow in his hometown Dog---Soil, said to be tide, tide, I thought to myself, are these shoes waterproof? Later, after ninety-nine and eighty-one sentences of communication. . . . . . Finally, I finally know, I said it is not simple, it is trendy, adding a mecha shape is not enough, as for the explanation of blushing and thick neck! Alright, come on, mech arrangement. And fine-tune the text and each decorative text, ok, Complete.

In addition to text tiling, sometimes what should we do when we need to be more dynamic and have a sense of speed? Congratulations, text slanted background can help you a lot. The inclination of the text can be through the conventional inclination, or it can be interspersed with graphics and text to create a sense of space, movement, and three-dimensionality.

Because the main body of this case is shoes, there is no need to make a pure text poster, so a conventional text slant is used to explain the case.

The first step, of course, is to find the product picture first, so I still look for it A pair of shoes, and then through the cutout, with the background color.

Step 2: To make it look a little more dynamic, the shoes are required to be inclined a bit, and then add to the background Use light and shadow effects to make the background more textured, so as not to make the background too monotonous.

Well, the shoes are skewed, but what about the text! How is the text slanted! Don't worry, I'll arrange it now. Since I'm familiar withai, I'm going to arrange text in ai this time.

Step 3: Type the text in ai, put The copywriting and graphics are arranged rigorously and scientifically, so that the text part looks layered and at the same time, it will not be monotonous when it is inclined. (Pay attention to the position of the product when arranging text information)

Step 4: Arranged in ai Put the text into ps as the background of the shoes. If the text position is wrong, we will return to ai and adjust it until we are satisfied! Isn't it very simple, a dynamic poster is complete! so easy!

It’s time for something more interesting, text perspective background poster, old rules, first look at the case reference.

Compared with tiled text and inclined text, the perspective of text has a stronger sense of space, three-dimensionality, and layering, and the visual effect is more prominent!

Come on, let’s start with the practical case, with the shoes as the protagonist.

Step 1: It is still the old specification, look for products, cut pictures , and then simply add the background, the background color I use the color of the back of the shoe, and simply do the light and shadow processing. tips:When you don't know what color to use, I suggest you to find the color from the product or product attributes, so that it is more related to the product and has a better echo. Believe it or not, I do this a lot anyway!

Step 2: This time, add an inexplicably powerful and pretending B Copywriting: Wanderer, for the convenience of later editing, I still arrange the text in ai, and then insert it into ps. Then adjust the product copy position.

Step 3: Add details to the overall picture to make the picture fuller. We add some decorative patterns or text in the blank space , making the overall picture richer.

Step 4: The overall look is okay, but I always feel that there are some shortcomings, not enough fashion? Information not prominent? Well, add a frame to the theme to make the vision more focused! The sense of space is stronger!

Okay, continue to the next trick

Step 1: It is still the old specification, find the product, cut out the picture, and then set the background color according to the color of the shoes, and then add some The light and shadow effect makes the background more textured and the picture has a certain sense of space.

Step 2: The old rules, arrange the copy information in AI.

Step 3: Put the text edited in ai into ps, use the distortion tool of ps or< /span>ps Vanishing point tool, do a good job of perspective deformation of text.

How to use ps vanishing point? :

Step 4: Due to the angle of the shoe picture this time, let’s simulate the ground for the perspective angle of the text Shape, in order to make the effect more realistic, add some texture effects to the ground to make it more textured and add shadows to the shoes to make them fly.

Step 5: Add the main copy to the poster, because the whole picture is cold, So the theme color I drew on the orange on the shoes, so that the copywriting and the product form a better relationship. The whole picture has a contrast of cold and warm, and the effect is even better!

Step 5: Now the whole layout has a lot of negative space, and the whole picture looks monotonous, so continue to improve the picture and add decorative elements, Add more detail to the layout to make the picture fuller.

duang!duang!This is how an atmospheric poster is completed.

Poster effect display

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