In 2004, 30-year-old Xu Jinglei won the Best Director Award at the San Sebastian Film Festival in Spain for her self-written, directed and acted film "Letter from an Unknown Woman". Weekly" as "a revolutionary representative of the Chinese film industry".
In 2006, Lao Xu, who continued to be busy with filming and directing, gained a new title—Blog Queen. The daily life of a woman with a star halo has created many miracles and has become "China's No. 1 Bo".
In 2007, based on Xu Jinglei's handwritten font, Fangzheng Jinglei font was officially released. This font is the first personal calligraphy computer font in the true sense in China, and it marks the era of personalized fonts. As a result, Xu Jinglei became the first star in China to launch a personal font library.
▲Fangzheng Jinglei Body
The cooperation between Founder Type and Xu Jinglei dates back to 2007, when Xu Jinglei’s blog hits exceeded 100 million. And she who wrote good handwriting since she was a child, her handwriting is like a person, quiet and elegant. If her mood can be written in her own "words", readers will definitely feel more after reading it. So Founder Type found Xu Jinglei herself, hoping to cooperate with her to develop a font. At first, she herself was hesitant about developing fonts. It was Xu’s father who said, “Write! Good thing.” That made her make up her mind. Xu’s father thought this matter was very meaningful, because good fonts can be passed down forever of.
▲Xu Jinglei's impressions when creating the Fangzheng Jinglei body
Some people say, "Xu Jinglei's hard-tipped pen calligraphy has three obvious characteristics: one is proficiency, the other is simplicity, and the third is youth."
Aside from star aura, let’s talk about fonts. Fangzheng Jinglei has delicate bones, strong and powerful, clear and elegant, calm and pleasing to the eye. Even Xu Jinglei couldn't help but say, "It's actually pretty good to just look up and see your own font."
▲Xu Jinglei’s daily application of Fangzheng Jinglei body shared on Weibo
She lived a free and easy life and never drifted with the crowd; the title of "talented woman" is by no means a vain name, but to use her strength and hard work to subvert and update people's cognition and feelings about her time and time again.
And her calligraphy talent is not just tasted, but persevering and striving for perfection.
▲Xu Jinglei's daily calligraphy exercises shared on Weibo
After eleven years, Founder once again joined hands with Xu Jinglei to launch a new font——Founder Xu Jinglei Running Script< /em>.
The font used in the opening illustration version of "A Letter from a Strange Woman" is the brand-new Founder Xu Jinglei running script.
This is Xu Jinglei's calligraphy style formed after years of precipitation. Compared with the hard-tipped calligraphy she wrote in her early years, this soft-brush running script has a more stable and mature flavor on the basis of freshness and cleanliness. If Fangzheng Jinglei's style is full of youthful astringency, and every stroke is like the feeling of first love, then Fangzheng Xu Jinglei's running script is transparent and casual, calm but still maintains a trace of vitality.
Founder Xu Jinglei's running script inherits the bones of Jinglei's style, which is delicate, elegant, powerful, and has a friendly, casual and artistic temperament on the paper. It is especially suitable for the typesetting of modern poems and essays, as well as the advertising language design of cultural and commercial brands.
Typesetting effect simulation
When Weibo entered the public eye and became the hottest social software, the "Queen of Bloggers" also moved to Weibo and began to record and share her movies, paintings, calligraphy, handicrafts, and daily insights on Weibo... When her Weibo text is displayed in Founder Xu Jinglei's running script, the vivid atmosphere rushes to your face, as if you are looking at a familiar friend, chatting with you about her life, kind and calm.
▲ Xu Jinglei wrote after taking wedding photos for her friends
▲ Xu Jinglei reposted and commented on a friend's Weibo
▲Xu Jinglei records the course of making pottery bowls and glasses
▲Xu Jinglei records her handicraft hobby
▲Xu Jinglei's perception of mood
▲Xu Jinglei recorded her mood after recording the song
▲Xu Jinglei shares her favorite songs with netizens
Some text,
Some mood,
With Xu Jinglei running script above,
Shows the chant of the soul.
Do you feel it?
(Illustration and animation design of this article | wx-design Beijing)
Xu Jinglei said,
It is better to live well than to look good on the skin.
This transparent and confident woman,
Even the written words,
She's at her best.
Founder Xu Jinglei's running script has been launched in Tencent mobile phone QQ personalized decoration mall, Huawei, Xiaomi and Meizu mobile phone theme stores, welcome everyone to experience~
-END-
Personal Home Edition:Designers can download and install the "Zijia" client on the official website of Founder Font; they can also register as a member and download it for free Try the Home Edition (personal non-commercial use).
*Before using, please read carefully and agree to the "Founder Font Home Edition User License Agreement".
Commercial use:Call 4006-516763.
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