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Font design｜Solve it by yourself

Author: daogeziyuan • • Font Tutorial • Views 1021

For font beginners who want to systematically learn font design, the following are some suggestions and steps: 1. Get familiar with the basics of fonts: understand the constituent elements of fonts, including glyphs, strokes, structures, etc. At the same

Font expression type
So as a font novice, how to systematically learn font design from the basics? The following will be the main analysis of Chinese fonts. According to popular font design cases, we roughly divide the font performance types into five types: black typeface, Song typeface, calligraphy typeface, three-dimensional typeface, and dynamic typeface.
Blackface
Blackface is also called isoline, also known as "square", which belongs to sans serif . The character frame absorbs the advantages of the structure of the Song typeface, and removes the serif decoration. The whole is simple and elegant, with a sense of fashion and modernity. The bold font can be said to be a versatile font, with strong plasticity. It can express the rigorous temperament of business, as well as youthful passion and dynamism. The slender bold font can also reflect femininity.

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Font design work DesignDirector

Tokyo,Japan

Chinese characters are square characters. In order to achieve a visual sensory balance, there are some basic rules to follow in the font space, which can be summed up in three simple and crude ways: top tight and bottom loose, horizontal thin and vertical thick, left narrow and right wide. The specific derivation will not be repeated here, but what needs to be understood is the center of gravity of the font.

The center of gravity of Chinese characters is different from the geometric center of gravity we understand. The font center of gravity is the most eye-catching center of a word, also known as the visual center of gravity. In simple terms, the center of vision is a little bit above and to the left of the geometric center. For example, in the Mizi grid, the intersection point of the diagonal lines is the geometric center, and the upper left point of the intersection point is the visual center.

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