Introduction: Font design is not only a visual effect, but also expresses a life attitude and a unique style on the premise of satisfying recognition. Therefore, we must grasp every detail of font design very well. Fonts are the most important thing in brand design, and they must form a unified and attractive overall effect with all elements of the brand, and have a distinct style tendency. It must be able to convey the overall characteristics of the design in an instant, have a strong appeal, and reach the realm of expressing emotion by seeing the words!
Text is necessary for all commercial promotions. People are unwilling to use conventional fonts such as Song and Kai, and usually choose more beautiful fonts to enhance the readability of the text. From store signs on the street, commercial advertisements to product packaging, to public welfare slogans, and government notices, we can see pleasing fonts everywhere. What is easily overlooked is that the use of these fonts may face the risk of infringement.
With the mainstreaming of font design, major brands at home and abroad have successively released their own brand custom fonts, and font-based design proposals are also increasing day by day. The iteration of font technology is always examining the ability of designers to cope with trends. It is very important to choose a font that suits your brand. The one that suits you is the best. Customizing fonts that are unique to your brand will become a trend in the future.
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