Art font design expresses rich and colorful meanings. It is often used to express the attributes of products and the nature of business operations. It uses techniques such as exaggeration, light and shade, increase and decrease of stroke image, decoration, etc., to reconstruct the font shape with rich imagination, which not only strengthens the characteristics of characters, but also enriches the connotation of standard fonts. At the same time, in the design process, it is not only required that individual fonts be beautiful, but also to make the overall style harmonious and unified, with conceptual connotation and legibility, so as to facilitate information dissemination. The artistic fonts after variant design are in various poses and with different expressions, which are an innovation of font art.
WordArt is widely used in publicity, advertisements, trademarks, slogans, blackboard newspapers, company names, venue layout, exhibitions, as well as product packaging and decoration, various advertisements, newspapers, magazines and books, etc., more and more The more popular it is.
Artistic font design is an effective supplement to traditional fonts. There is an essential difference between Chinese characters and English. Because Chinese characters have a huge font system, the emergence of a set of fonts requires a huge amount of work, resulting in a single font in China for thousands of years, unlike the tens of thousands of English fonts. Therefore, Chinese fonts have a long way to go. The appearance of each font has effectively enriched the art of Chinese fonts and satisfied font users' pursuit of individual innovation!
Arphic Arphic
New Taipei City, Taiwan< /span>
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