Design the identity of the logo. The logo design must have a unique personality, be easy for the public to recognize and remember, and leave a good and deep impression. But relatively speaking, if the design company's logo works are similar to others, it looks familiar, and the design with no characteristics and vague faces will definitely not leave an impression on people; the originality of the design. Design is expensive to have original ideas and shapes, and so is logo design. An original logo must be able to leave a unique impression in the hearts of the public, and it can also stand the test of time. Originality can be created out of nothing, or design creativity can be added to tradition and daily life to bring forth new ideas; design is contemporary. The logo design cannot be out of touch with the times, giving people the impression of being outdated and backward. The logo of a modern enterprise must of course have a sense of modernity; an enterprise rich in history and tradition must also inject the taste of the times, carry on the past and usher in the future, and guide the trend; the design should be regional. Every organization and enterprise has different regional characteristics, which may be reflected in the historical background of the organization, the cultural roots behind the products or services, and the scope and target of the market. The logo can have obvious regional characteristics; but relatively speaking, it can also have a strong international image. This is often the most difficult place for designers of design companies to grasp; the applicability of logo design. The logo design must be suitable for the visual communication media used by the organization. Each media has different characteristics, or has its own limitations, and the application of trademarks must be adapted to the conditions of each media. Be thoughtful about shape, size, color and texture. Therefore, the design work has better applicability.
Appreciation of font design
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