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Text is the basic element of structuring information. When the text is upgraded from narrative to expression, the power of text is not weakened in the visually oriented graphic layout design, but is unprecedentedly strengthened and builds an interactive interface with other components in the layout, becoming an indispensable part for conveying information and deepening concepts. Indispensable visual elements to show their individual charm on the stage of graphic visual language.
Chinese characters are just a form of graphic design. In graphic design, they are a language and a means. What is really valuable is the "capability of creatively summarizing and expressing things in two-dimensional space. " genes.
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The purpose of studying the relationship between Chinese characters and graphic design is to interpret the cultural gene we carry, which is the wisdom and power of design that is always in the deepest part of our emotions and thoughts. This kind of wisdom and power, from the creation of Chinese characters to the present, through Chinese characters and other art forms of Chinese characters, has subtly influenced and helped us, and has never stopped!
In the field of graphic design, text design is not just a deformation design of the visual form of text. Whether it is Chinese or English, font design first needs to consider recognition, and secondly requires the designed font to be interesting. How to achieve this meaningful form, there are laws to follow in the creative conception of fonts. >
Enhanced and weakened forms of expression --In font design, it is very effective to summarize the strokes of fonts in an orderly manner. Unification of features, fonts have obvious overall characteristics. In the design work, in order to emphasize the graphic function of the text, the designer weakens the reading function of other text elements except the text that must convey information, and wins with its aesthetic appearance.
On the basis of grasping the overall style of the layout, through partial changes, different expression methods of far and near fonts, reflecting the contrast relationship between strengthening and weakening, creating a unique visual space for fonts, highlighting personalized layout effects, and creating A visual language with a unique charm.
Stroke decoration refers to adding subsidiary substances or graphics on the surface of various objects to achieve aesthetic purposes. Decoration is also one of the creative expression methods in font design, whether it is the Chinese character system or the Latin alphabet. The system has used the method of decorative strokes to design fonts.
Deconstruction and alternative forms of expression --The effective method of deconstruction is to go deep into the composition and arrangement of the text on the screen. It can highlight the characteristics of text and enhance the visual highlights. In the plane composition, the method of "breaking up and reconstructing" is often used for composition training. It includes two concepts of decomposition and combination. It is the basic form of image thinking and the basis of human association and imagination.
Selectively extract the local stroke shape of the text as a "design part", and then carry out structural changes, using straightness and density contrast, so that the structure stimulates a new perspective of visual expression through the image itself. This new form of individual expression is a reconstruction of the formal structure, rather than a simple patchwork of forms. >
Symbol substitution is to use specific symbols to replace the image expression of font strokes or radicals. This approach has been widely adopted by the design community. The combination of specific graphic symbols and text can reveal the meaning of the text itself more vividly. In the modeling of characters, the mutual borrowing of shape and meaning is used for transformation. While maintaining the typeface of the characters, more concrete graphics are borrowed in the strokes to form the spiritual connotation expressed in shape. In the design process of using text as a visual modeling element, this is an effective means to find the entry point of text design. Recommended reading:In-depth analysis! Chinese font creative design
From the perspective of visualization, informatization, and artistry, the visual language produced by the arrangement of text presents more and more abundant forms of expression in today's graphic design. Therefore, giving full play to the expressive strength of text and visual language is an important factor related to the actual effect of information dissemination in visual communication design. Through the personalized design of the visual features of the text, it can help the audience grasp the rhythm of sight and enhance their perception of information.
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