Last week, the design community was in an uproar when the news that Founder font infringement claimsclaims 28.6 million yuan came out.
Although the rumors have been refuted, the incident itself conveyed a signal:The world is bitterIt’s been a long time~< /strong>
Indeed, we need to pay attention to copyright issues, but NowThe increasingly advanced operating tools and emerging new fonts still give designers More space for them. Today, Adobe Design Team released the eight trends of font design in 2019, let’s feel it together:
Sans-serif fonts work very well in graphic design. Their slightly sophisticated modern mystique gives designers room to express and convey emotion.
At the same time, sans serifs became the new standard for "clean, uncluttered" design.
“Modern sans-serif fonts have become such as Helvetica (a widely used western font, created in 1957 Designed by Swiss type designers Eduard Hoffmann and Max Miedinger. It is the default font for Apple computers, and it is also the source of Microsoft's commonly used Arial font)< span >A mainstream spokesperson like this.”
Casual design experiments are nothing in the design world. In fact, experimental works are increasingly being admired. So how do you keep up with the huge trend of graphic design?
High contrast is your tool.
Many font tools now allow designers to change font thickness, overlap, spacing at will... There are too many places for us to change and adjust.
Fill some gaps. Maybe in your next UX or brand identity design, you can try to use high contrast to complete it.
Brutalism likes to push type straight to the edge of the page—a lot of designers are jumping in and doing things they shouldn't be doing.
"It's a whole new kind of postmodernism. It's a real shock to rules and standards."
Panagram Panagram Foundry, a font company, said in a related share: "Such brutalism is an excellent way to create tension in the design." When a raw and polished design jumps directly in front of your eyes , it immediately caught people's attention.
(Original link: https://pangrampangram.com/blogs/journal/brutalist-fonts-in-brutalist-designs)
Design: Stefan Huerlemann
Brutalist typefaces can also create a manic, rebellious vibe, which is why the brutal style is so common on posters and experimental projects.
With the reform and innovation of open fonts, the previously unimaginable font and graphics processing methods have entered a new era of customization and openness that can be zoomed in and out endlessly.
With variable fonts, you can arbitrarily enlarge, shrink, stretch or bend the font within a given range...you can adjust it to the proportion you want and the symmetrical effect suitable for the work , or even continuous animation.
Now, the technology is starting to take design in an increasingly interesting direction.
“If you want to go beyond static design, try variable fonts. It can give you more creative freedom and let the font interact with the design more. Do the same design as others? You don't have to."
The thicker the better.
Among the fonts, there is no strongest, only stronger. All caps, interleaved case, etc. can make people stop.
Fonts with outlined borders make for an interesting transition into graphic design. Especially in fashion, newspapers, magazines, etc., such outline fonts are very common, and it can be said that they perform perfectly in open compositions.
Furthermore, the colorful fonts never separate from the design. Then use this year's visual trend palette, you will be the focus of the audience.
Give it a try in your next magazine, article or a branding project.
Yes, handwriting is everywhere, as we all know. But is handwriting overused?
Not really. Especially when this is related to "personality".
"Handwriting is almost a wonderful first taste of a typeface. Typefaces that mimic handwriting have long existed in Western culture, especially in feminine aesthetics."
In the picture, Hiii Typography 2013 English Group Gold Award Winner-Joluvian is creating based on calligraphy handwriting inspiration
In recent years, handwritten fonts have become more and more powerful, and there is a tendency to emphasize more and more stylization. They are no longer limited to soft or preppy, but can be bolder and avant-garde.
A thousand handwritings, a thousand differences. The subtle differences between handwritten fonts also bring more uniqueness and non-reproducibility to the design.
Everyone is obsessed with designing the typeface that most recalls the 80s.
The creation and use of Repro Script and Bodoni(a serif typeface first devised by Giambattista Bodoni in the late eighteenth century)has passed too long. But over the decades, people have continued to hope to create a typeface that is both modern and evocative of contemplation and reminiscence.
In it, we can discover how reading type connects with the reader's emotions.
For example, designer Ed Benguiat created Le Stranger Things(Stranger Things) typeface - a typeface that evokes many classic horror Works and fonts of 80s pop culture.
Yes, going round and round, nostalgia and retro always appear repeatedly in the design.
This font was inspired by the cover of Stephen King's novel
These nostalgic fonts are often used in movie posters, music flyers, event promotions and other projects. Here are some more 90s-inspired font designs.
90s style font case
The wheels of the times keep moving forward. Designers followed suit and began to experiment with creating works in new dimensions. What about fonts?
With the emergence of emerging technologies such as VR, AR, photo virtual reality, and 3D, a new dimension of design has emerged as the times require. Designs become freer to interact with the scene.
With 3D technology, you can stretch, bend, rotate, etc. to change the way the font is rendered to create an immersive experience.
Designers such as Andrew Johnson are constantly exploring the boundaries of type design to see what 3D technology can make type become.
Andrew Johnson designed this typeface to automatically adjust to the viewing angle
Font applied in AR
Andrew Johnson shared a long article on this topic:
https://medium.com/@aetherpoint/breaking-boxes-19cba1c77480
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