In everyday life,
Everyone is exposed to a variety of brands,
Such as fast fashion H&M, Zara,
Sports brands Adidas, Nike,
Luxury goods Louis Vuitton, Chanel,
Beauty brand Estee Lauder, Olay...
Then you must have seen their brand Logo.
You know who is the favorite font in the fashion industry ?
The answer is Didot, which has a long history of more than 300 years.
Among so many fonts, why didot stand out and be loved by the fashion industry? Didot font originated from the French Didot family . With a long history of three hundred years, it is not only a set of fonts, but also has many romantic and elegant characteristics of the French. 
Coinciding with the period of the French Revolution, the emergence of Didot will be complicated and skewed The strokes are replaced by vertical strokes, and the serifs of the font are more detailed, which is an innovation in the font industry.
Didot typography represents the objective and rational qualities of the emerging bourgeoisie. But it is not a blind rejection of ancient Roman serif fonts. Didot not only retains the classic serifs of ancient Roman fonts, but also has sharp cutting corners in modern style.
Strong thickness contrast and sharp serifs make It looks more dignified and stern yet gentle and amiable, which is a high-level sense of quality. This unique charm makes Didot font very suitable for the cover of fashion magazines or title fonts.
"VOGUE" from the world's fashion collection, "VOGUE", the leader of modern fashion fashion Harper's BAZAAR" and "ELLE", which came from behind, all chose Didot fonts by coincidence.
In addition to fashion magazines, many luxury brands are also its supporters. For example, Giorgio Armani, Dior, and Burrberry are all using or have used Didot fonts as prototype designs.
It was born in Paris, the fashion center of the world, which has already heralded its relationship with Fashion is inseparable.
Where there are fonts, there are rivers and lakes,
Each font has its own unique emotion and temperament,
It condenses the designer's creativity and the marks of the times.
Raffles Design Institute Guangzhou,
Related Major: Graphic Design
·The picture comes from the Internet, invaded and deleted
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Have a certain English foundation
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High school or equivalent
Extreme interest in chosen major
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